Lecture 6 – Growth (Alex Schultz)

How to start a startup series

Lecture 6 – Growth (Alex Schultz)

 

Alex Schultz gives an overview of Growth for startups, speaking from a position of authority as the VP of Growth at Facebook.

…Retention is the single most important thing for growth and retention comes from having a great idea and a great product to back up that idea, and great product market fit…

…Startups should not have growth teams. The whole company should be the growth team. The CEO should be the head of growth…

…Building an incredible product is definitely optimizing it for the people who use your product the most, but when it comes to driving growth, people who are already using your product are not the ones you have to worry about…

Full transcription here

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Pubblicato il:

23 luglio 2015


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