Metreecs, a French start-up specialising in the development of solutions that use artificial intelligence to optimise the supply chain of companies in the retail sector, announces its arrival on the Italian market, where it plans to open an office in Milan in the coming months. At the same time, Metreecs has announced the completion of a €2.7 million seed round, involving leading investors such as Y Combinator, Monte Carlo Capital, Kima Ventures, BPI France and Founders Future.
The funds raised will be used to support growth in Italy and accelerate commercial development in France and the United States, as well as expand the range of AI-based solutions for demand forecasting and inventory management for client companies.
In the retail sector, the inability to plan inventory can cause significant problems for retailers: financial losses, with retailers worldwide losing over $1.8 trillion a year due to poor inventory planning, according to a statement released by the companies; Obsolete practices: many companies rely on outdated tools that lead to inefficiencies, forecasting errors and environmental costs, according to a study by McKinsey & Company, fashion is the third most polluting industry due to massive overproduction, with 73% of textiles being burned or sent to landfill, contributing to the emission of 900 million tonnes of CO2 per year.
Founded in 2024 by Thibaut Pellegrin (CEO), Martin Dimitrov (COO), former students of Bocconi University, and Elie Dufeu (CTO), (pictured) with Italian Vittorio Levi as chief of staff, Metreecs was created to address one of the most pressing challenges in retail: the difficulty of forecasting demand. This problem generates global costs every year, with significant economic and environmental impacts. Metreecs is an AI-based demand forecasting software for retailers, which uses a proprietary system that combines over 30 statistical and machine learning models to predict consumer demand, helping retailers align their inventory with actual market trends while automating 90% of manual tasks. Already adopted by retailers and companies in Europe and the United States, the solution reduces inventory by up to 15%, increases turnover by up to 5% and generates an ROI 10 times higher than implementation costs in the first months of use, rising to 20 times after one year of use.
“We founded Metreecs with the aim of helping retailers plan, purchase and allocate products in order to prevent situations of excess or depletion of stock, enabling customers to eliminate waste, free up capital and increase sales. Italy is much more than just a new market for us: it is where part of our team was formed and where we see enormous potential for the adoption of our solutions. We want to help Italian companies become more efficient, profitable and sustainable thanks to Artificial Intelligence,” says Pellegrin.
“The Italian fashion industry has always been a global benchmark for creativity and quality,” comments Levi. “Today, we believe that embracing artificial intelligence as a competitive lever is essential to remaining a leader. Our solutions help brands predict demand more accurately, plan collections better and allocate products more efficiently. This enables companies to increase profitability and sustainability, reducing waste and freeing up resources to invest in innovation and growth. We want to help make Italian fashion even stronger and better able to lead the future of the industry.
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