Omney, a start-up that combines education and independent financial advice, has announced that it has raised €510,000 in a SAFE pre-seed round. Led by Alessandro Pedone and Riccardo Zanetti (pictured with the team), Omney has a community of over 35,000 people. In addition to the recently closed round, the start-up has launched its first course, which generated €450,000 in revenue in just seven days, while the company’s free investment guide has been downloaded by more than 30,000 users.
Designed as an ecosystem capable of guiding users towards a conscious relationship with money, Omney works on three levels: financial education, technological platform and one-to-one financial advice. Financial education gives users the opportunity to receive practical and accessible training through certified courses created by independent financial advisors registered with the OCF (the supervisory body and single register of Financial Advisors). The technology platform, which will be launched in April 2026, will be a useful tool for tracking all of one’s assets, from investments to cryptocurrencies, from real estate to current accounts, from insurance to supplementary pensions, thus identifying hidden costs and optimising their allocation. Finally, with one-to-one financial advice, through a selected network of independent financial advisors registered with the OCF, it will be possible to have individual sessions for specific analyses, up to 6-12 month packages with 2-3 hour onboarding and quarterly follow-ups. Omney is designed for a broad target audience: those starting from scratch, of course, but also those who already have investments and no plan, or those who have significant but scattered assets.
The round is backed by a large group of private investors: Marcello Ascani, H-Farm, Giacomo Spazzini, Zeno Tosoni, Giacomo Zenoni, Gianni Costan, Stefano Manzoni, Filippo Balsano, Mauro Bolis, Paolo Gnemmi, Michele Pagani, Fabrizio Falzea, Lorenzo Capone, Michela Silvestri, Arcangelo Caiazzo, Fabio Caiazzo, Gianni Tagliapietra, Jacopo Nardiello, Riccardo Carnevale, Gian Luca Comandini, Filippo Merli, Daniele Dal Bo, Giuseppe Ramonda, Nicola Ramonda, Amedeo Iasci, Nicolas Nati.
With the closing of the round, the start-up will strengthen the company’s strategic priorities. 70% of the proceeds will be invested in the development of the technology platform, including the addition of two new team members to speed up development and expand and improve our financial data database. Twenty per cent will be dedicated to communication and marketing, not only by enhancing organic activity on social media with free and informative content to bring people closer to and educate them about the world of finance and investment, but also through a physical event that aims to become the largest financial education event in Italy. Finally, 10% will be dedicated to legal and compliance aspects: after obtaining registration in the OCF register, we are continuing to interact with regulators to make organisational procedures and independent financial advice easier and safer.
Omney represents an innovation in the field of financial advice and education in a country such as Italy, which, according to OECD data, ranks among the lowest in Europe in terms of financial literacy. “Money should be seen as a tool for buying freedom of action and time,” says Zanetti in a statement. “Well-managed assets allow a family to have control over their lives, to make choices freely rather than out of necessity. For years, I have been sharing information on YouTube, but there was no comprehensive ecosystem to guide people from education to the practical management of their assets, without conflicts of interest and unreasonable costs.
Looking at operators in the sector, the figures paint a picture in which, of the approximately 53,000 financial advisors registered with the OCF (of which approximately 36,000 are active), only 741 are independent financial advisors operating on a fee-only basis, without commissions on products (data from the OCF 2024 Annual Report). The vast majority work for banks, SIMs or networks with a mandate, earning commissions on the products they place.
“Omney, on the other hand,” says Pedone, “operates without selling or placing financial products: this eliminates the conflict of interest inherent in the traditional model, where advisors earn commissions on what they sell. Our business model is different: the platform is remunerated exclusively by clients through platform subscriptions and consulting fees, a fee-only model, never by banks, asset management companies or investment houses. We do not sell products, nor do we have commercial agreements with any intermediaries. Our advisors are remunerated solely by clients, just like a solicitor or accountant. We reverse the traditional logic: the client pays us directly for our advice, so our only interest is to protect their interests.”
ALL RIGHTS RESERVED ©