Contents, the Italian scaleup specialising in marketing execution solutions that orchestrates AI agents, corporate knowledge and content approval flows for global enterprises, announces that it has closed its Series B investment round extension for a value of $7 million with the participation of Qatar Development Bank (QDB). This is QDB’s first direct investment in a company with registered office in Italy, a sign that positions the country as a relevant partner in Qatar’s sovereign AI strategy. Alkemia Capital also participated in the round, confirming the support of historical investors.
It is not just a financial investment: it is a strategic alliance between two ecosystems. QDB is not just a venture capital fund, it is the industrial policy tool of the State of Qatar, a government institution established to guide economic diversification under the Qatar National Vision 2030. Its entry into the capital of an Italian AI platform reflects a clear geopolitical gamble: the next phase of artificial intelligence will not be defined by who builds the best model, but by who controls the orchestration layer between models and business outcomes.
Europe has produced world-class AI research and applications, but few enterprise-grade orchestration platforms on a global scale. Contents positions itself as the missing control layer, model-agnostic, multilingual, compliant by design, at a time when Gulf economies are investing heavily in sovereign AI capabilities.
Contents is the European AI platform capable of operating natively in over 25 languages, including 15 Arabic dialects, a capability that has made it a natural partner for Qatar’s strategy in AI-based enterprise infrastructure. While most Western platforms treat the MENA market as a non-primary localisation layer, Contents was designed from the outset to handle linguistic and cultural complexity at scale.
From the outset, Contents chose not to play the language model builders’ game. It positions itself above them. The platform orchestrates the world’s leading AI models, Meta, OpenAI, Anthropic, Google, Mistral, choosing the right one for each task, without vendor lock-in. Instead of generating content, Contents orchestrates entire business workflows: a luxury brand says, ‘launch this collection in 18 markets,’ and the platform manages generation, localisation, compliance, approvals and end-to-end delivery. The result: weeks of work compressed into days, without adding people.
Most AI companies sell content generation, whether text, images or videos. We sell to companies that need tools to manage internal processes and integrations more efficiently and quickly, and to measure results. The next phase of enterprise AI will not be about models, it will be about who controls the workflow layer between intelligence and business outcomes. That is the layer we are defining. With Doha as our operational base, we are building an access point to the entire Arabic-speaking world, over 400 million people in 22 countries. No other European AI platform operates natively in 15 Arabic dialects. It’s not a feature, it’s a strategic choice,” says Massimiliano Squillace, CEO and founder of Contents (pictured), in a statement.
Founded in 2021, Contents has raised a total of $25 million, including this extension of its Series B round. Investors include Thomson Reuters Ventures, which made its first ever European investment in Contents.
With QDB’s support, Contents will accelerate its expansion in the GCC (Gulf Cooperation Council, comprising Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates) region, establishing Doha as its operational hub for the Middle East and investing in advanced artificial intelligence solutions for the orchestration, localisation and governance of content on a global scale. The company intends to use the capital to expand sales across the GCC, accelerate research and development in the field of artificial intelligence, and strengthen corporate governance capabilities.
ALL RIGHTS RESERVED ©