Carsoon.it, a company specialising in the purchase and digital valuation of used vehicles, has announced that it has entered into a strategic partnership with Leasys, one of Europe’s leading long-term hire operators, to integrate its trade-in and used car sales service into the process of requesting and configuring hire quotes.
The agreement marks a significant milestone for the company, which in 2023 successfully completed an equity crowdfunding campaign on the Mamacrowd platform, raising over 250,000 euros from around 30 investors with the support of OverVentures.
Founded with the aim of making the buying and selling of used vehicles simpler, faster and more transparent, Carsoon exceeded €17.5 million in turnover in 2024. The partnership with Leasys represents a significant industry endorsement of the model developed by the company and its ability to meet the market’s real needs.
The agreement has been drawn up to resolve one of the main challenges involved in the transition from car ownership to long-term hire. Many users interested in a new mobility solution must first arrange the sale of their used vehicle, a requirement that often acts as a stumbling block in the customer journey and can delay the finalisation of the contract.
Thanks to the integration of the technology and services developed by Carsoon, Leasys users will be able to obtain a valuation of their vehicle and access a streamlined process for selling or trading it in, thereby enhancing the overall experience and reducing the time it takes to secure a new lease car.
For Carsoon, the agreement is particularly significant given the profile of its partner. Leasys is, in fact, one of the leading operators in the sector, with a platform that generates around two million visits a year and a turnover of nearly 1.8 billion euros. The decision to rely on the technology developed by the company confirms the growing role that specialised digital operators are playing in the evolution of commercial processes within the automotive market.
“When we set out on this journey, we didn’t have all the answers, but we were determined to build real expertise in a complex sector such as the automotive industry,” said Luciano Pace, CEO of Carsoon (pictured here with the team), in a statement. “Being chosen by a company such as Leasys is a significant recognition of the work we have carried out over recent years and confirms the validity of our technological approach to used-car management.”
The agreement comes at a time when the mobility market is undergoing a transformation, characterised by growth in long-term hire and increasing demand from users for integrated, seamless digital experiences. In this context, used-car management is one of the key factors in improving conversion rates and facilitating the adoption of new mobility models.
For Carsoon, the partnership with Leasys represents a further step in the growth trajectory it has been pursuing in recent years and strengthens the company’s position as a technology partner for automotive operators, dealers, hire companies and major industrial groups committed to the digitalisation of vehicle purchase and sales processes.
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