Deeva, a startup founded by Irene Giani, Yan Cataldo and the startup studio Mamazen in 2023, operating in the beautytech sector, has announced that it has raised €600,000 in funding and aims to extend the round by at least another €200,000 by the end of July 2025, thus consolidating its position in the home beauty services market.
Deeva, whose offering allows users to enjoy moments of well-being in the comfort of their own homes, is expanding its portfolio by bringing its salon to corporate offices in June for a new concept in welfare.
“We are proud of the capital raised, which demonstrates confidence in our innovative business model and vision,” said Irene Giani, co-founder of Deeva (pictured with the team), in a statement. “This funding will enable us to accelerate our growth and further strengthen our mission to make beauty accessible and high quality, wherever you want it, even in the office.”
Deeva was created with the aim of offering a practical solution to people facing work, time or mobility issues, allowing them to take care of their hair professionally by booking a hairdresser at home at their preferred time. The company quickly established itself, expanding its offering for individuals or small groups to include beauty services such as manicures, pedicures and make-up.
Deeva now offers companies the opportunity to host its services, providing employees with moments of pampering and relaxation directly in the workplace, transforming the office into a small oasis of beauty. This initiative responds in an original and innovative way to the growing need for companies to offer benefits that promote the well-being of their employees.
The start-up is active in Turin and Milan and has already served over 10,000 customers, with more than 3,000 active users. In June 2025, Deeva recorded almost 900 monthly appointments, doubling the number compared to January 2025, and boasts month-on-month revenue growth of +25%. (June 2025 compared to May). The team of professional partners has also grown to 30 employees, including hairdressers and beauticians.
Deeva plans to bring its services to the cities of Como, Bergamo and Pavia, with the aim of reaching Rome as its next major city.
ALL RIGHTS RESERVED ©