Brum, an Italian start-up that is revolutionising the way people obtain their driving licences, has announced that it has closed a new €5 million investment round aimed at accelerating its national expansion plan. The goal is to open one new driving school per month for the next three years, building a widespread network capable of potentially reaching up to 50% of new Italian licence holders.
Founded with the aim of simplifying, digitising and making the experience of students and families more effective, Brum combines technology and local presence: an app for personalised theoretical preparation and rapid paperwork management, physical driving schools with certified instructors and city managers responsible for development at the provincial level.
“This new round allows us to take a decisive leap forward,” comments Luca Cozzarini, co-founder of Brum, in a statement. “We want to demonstrate that even in a traditional sector such as driving schools, it is possible to truly innovate by combining technology, teaching quality and local presence. We feel a strong responsibility towards students, families and institutions: the goal is to offer more and more people a better experience and build a new standard for the market.”
A significant portion of the investment will be allocated to the purchase of new vehicles, all equipped with dashcams with artificial intelligence systems, designed to support training, improve driving analysis and assist instructors in their daily work.
2025 ended as a year of confirmation for Brum: the service is now active in four provinces with two more openings already planned, and is recording steady growth both in terms of operations and educational results. In the last six months, the Brum app has exceeded 117,000 downloads, with over 450,000 quizzes completed. The internal team has doubled in size over the last year, while user satisfaction remains very high: 4.8 on the App Store and 4.7 on Trustpilot. Exam results also confirm the robustness of the model, with a pass rate approximately eight percentage points above the national average.
Brum’s growth is part of a European context that shows strong potential for transformation. Italy is now the last major European country without a true digital champion in the driving school sector. In France, for example, over 50% of driving licences are already obtained with the support of new-generation driving schools. It is a huge, fragmented market that has remained unchanged for decades, where bureaucracy, rigidity and poor digitalisation continue to be a hindrance for students and families. Brum was created precisely to fill this gap, combining technology, local presence and teaching quality, and offering more flexible, personalised and accessible courses.
This vision is supported by Italian Founders Fund, a fund that brings together many of Italy’s leading tech entrepreneurs. The fund led the round as lead investor, choosing to support Brum in its growth and consolidation at national level, having already led the previous €3.5 million round in March 2025.
“We are very happy to support Brum because it is tackling a mature market that is ready to be reinvented with a concrete and credible approach,” adds Lorenzo Franzi of Italian Founders Fund. “The team has demonstrated execution, attention to quality and a clear long-term vision. We believe that Brum can become the Italian benchmark for modern driving training, in line with today’s market expectations.”
“When we decided to launch Brum within OneDay Group, we did so with a clear idea in mind: to create a player capable of becoming a national benchmark,” adds Paolo De Nadai, president of OneDay Group. “Today, the results and this new round of funding demonstrate that this vision was correct.”
At the heart of the BRUM model is also the desire to enhance and renew the profession of driving instructor, in a sector currently characterised by a severe shortage of qualified personnel. In parallel with its expansion, Brum will invest in the selection, training and recruitment of new certified instructors and teachers, offering advanced digital tools, greater operational autonomy and professional development opportunities. To this end, the first Brum Academy will be launched in 2026, a project dedicated to training new instructors with the aim of making the profession more attractive and raising the quality standards of teaching nationwide.
“BRUM’s growth depends on the people who teach driving every day,” concludes Cozzarini (pictured with the team). “Investing in instructors means investing directly in road safety. A trained, motivated instructor supported by the right tools is the first ally in training more aware drivers.”
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