Nuvatech, a fashiontech startup based in Hong Kong but already present in various international markets, presents Nuva Fashion OS, a new generation consumer-focused operating system that unifies AI styling, virtual fitting and digital fashion workflow in a single intelligent platform. Designed to replace fragmented tools and disconnected technology stacks, Nuva Fashion OS rethinks the way fashion is created, experienced and scaled.
Nuva’s core is consumer-centric: it learns from body data, style behaviour and real-world interaction, while feeding back into brand, retail and manufacturing workflows. The result is a fashion system that connects how garments are designed, how they fit real bodies and how consumers make confident purchasing decisions.
Nuva Stylist is an adaptive AI-based styling engine that evolves with the user, interpreting body data, preferences and context to provide personalised outfit recommendations, complete looks and styling logic that improves over time, moving beyond static personalisation towards intelligent style guidance.
Nuva Fit offers a body-specific virtual fitting experience using advanced 3D clothing simulation and AI morphing. Instead of relying on size charts, garments are tailored to real bodies, allowing consumers to evaluate fit, drape, texture and proportions before purchasing, while brands gain fit insights that directly address return rates and sizing inefficiencies.
Nuva Studio completes the cycle. It is Nuvatech’s AIGC (AI generated content) fashion content layer, designed to transform stylised, bespoke looks into campaign-ready images, social media assets and digital storytelling. . Powered by artificial intelligence, Nuva Studio enables brands and creators to generate images on models, stylised look content and assets for multi-channel campaigns, bridging the gap between product, experience and conversion.
Together, these modules form a single learning system, not three separate products.
“Fashion doesn’t need other tools, it needs a supporting structure,” says Yanie Yanson Durocher, co-founder of Nuvatech. “Nuva Fashion OS is designed as infrastructure: a single operating system that simultaneously encompasses bodies, style, clothing and data.”
Nuva Fit has already been implemented in various markets, disciplines and use cases, collaborating with designers, platforms, artists and stylists. Recent collaborations include VLGE Gaming, Hyplus (Milan), Section35 (Canada), KALIKAS Armour (United Kingdom) and others.
Nuvatech’s work has been presented at VivaTech (2024, 2025), Pitti Uomo 2025, Hong Kong InnoEx 2025 and Shanghai WTCC, and will be at the next CES in Las Vegas in January 2026, strengthening its position at the intersection of fashion, technology and infrastructure.
Nuvatech is also a member of the Nvidia Inception programme, collaborating within a global ecosystem of leaders in the field of artificial intelligence and simulation.
Nuva Fashion OS goes beyond experience and extends to traceability, digital product passports and sustainable intelligence, supporting the fashion industry’s transition towards a more transparent and responsible system.
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