Tada, a start-up operating since early 2025, leverages the infrastructure of smart electricity meters, the second generation of which will account for 92% of the installed base in Italy by the end of 2025, in order to overcome the limitations of traditional, complex energy footprint capture systems.
The start-up overcomes the time and cost inefficiencies generated by the installation of current clamps in electrical panels, as well as the extreme inaccuracies of NILM (non-intrusive load monitoring) solutions without current clamps, integrating the advantages of both methodologies, creating a true digital twin of the home, or any space, be it a commercial activity or an industry, which enables monitoring and allows for significant energy savings as well as increased safety for the home and its inhabitants.
For market operators such as energy suppliers, insurance companies, appliance manufacturers and financial institutions, the Tada solution is an enabler for the development of value-added services and offers, as well as a great opportunity to improve customer service efficiency with a view to increasing customer satisfaction by anticipating needs and issues.
Stefano Fumi, co-founder and CEO, said in a statement: “With our solution, we capitalise on the country’s significant competitive advantage derived from the world’s most advanced infrastructure of installed meters, while responding to energy suppliers’ strong need to streamline processes, significantly improving their customer relations. Alongside end consumers, from the least to the most aware, we offer the possibility to view the actual consumption and waste of each individual appliance with extreme precision, enabling them to modify their behaviour in a virtuous and effective way with an immediate effect, both on their wallets and on the spread of a more active culture of sustainability. Just think that even a single malfunctioning appliance can have a considerable impact on your energy bill: we have calculated that energy wasted due to appliance malfunctions and system losses amounts to up to 30% of energy, equal to approximately £350 per year for an average family. Ours is a very ambitious project that starts in Italy but aims to bring its benefits to the whole of Europe and, possibly, beyond, contributing to a concrete step forward in the use of energy resources. We started a few months ago and the immediate confidence shown in us by investors such as IFF (Italian Founders Fund, ed.) and Nextalia Ventures in our first round of financing confirms that we are on the right track and provides additional incentive to further accelerate our efforts to penetrate the market.
To support its market entry, Tada has completed a first round of financing of over €1.9 million led by IFF, the Italian VC fund created by entrepreneurs for entrepreneurs operating within Koinos Capital, and Nextalia Investment Management through the Nextalia Ventures fund, as co-lead investors, accompanied by Vesper Holding and a dozen high-profile business angels with experience and vision gained in companies such as McKinsey, Mediobanca, BCG and M4 Milano.
“We are extremely excited to support Tada and its founders at this time of great transformation for the Italian energy sector,” comments Lorenzo Franzi, founding partner of IFF. “Their vision and determination are truly unique: Stefano Fumi brings over 25 years of leadership and innovation in energy. Together with Giuseppe Teatino and Federico Ungolo, they have the necessary skills to offer Italian customers a new energy management model that is more efficient, sustainable and closer to the real needs of households and businesses. . We are convinced that Tada has everything it takes to become a national benchmark and drive innovation in our country.
“ We are proud to support Tada in its ambitious growth path,” said Sergio Zocchi, senior partner at Nextalia Ventures. “The company was founded by a team with solid experience in the energy sector, capable of combining complementary skills and a shared strategic vision. The growing interest from operators in the utilities sector confirms the relevance and timeliness of TaDa’s proposal, which responds to a concrete market need.”
Thanks to proprietary technology capable of accurately and instantly disaggregating data, Tada identifies the digital footprint of every appliance and component in homes, shops, offices and industries. This not only saves money and makes consumption more efficient, but also gives people a clear roadmap for actively contributing to environmental well-being. Because if the fight for sustainability also depends on the habits and responsibility of individuals, then it is essential to know how to take action. Furthermore, taking the digital footprint of every single appliance means recording the digital footprint of the people who use them, identifying any anomalies in the daily routines of elderly people or those in need of assistance.
The solution leverages the existing infrastructure of 2G meters, using proprietary artificial intelligence algorithms and NILM technology. The system breaks down the electricity consumption of homes, businesses and commercial activities, identifying the contributions of individual appliances/systems and, where present, photovoltaic systems. The technology detects anomalies and inefficient habits, providing a clear and detailed analysis of energy consumption in spaces via a digital dashboard, allowing users to modify their management and change the habits of those who live there. By identifying energy inefficiencies that are not normally detectable, the system creates a digital energy twin of the home for customised optimisation and provides alerts and proactive recommendations to maximise consumption efficiency, allowing energy suppliers and appliance manufacturers to prioritise the most urgent interventions and anticipate critical malfunctions.
“This type of approach,” continues Fumi, “can generate enormous value for the industry and consumers. Just consider that around 80% of calls to energy call centres are related to billing issues, mostly due to consumption and metering issues that result in unexpected increases in bills. Predictive monitoring enables suppliers to take a proactive approach by anticipating overconsumption issues, drastically reducing complaints and operating costs, and exponentially increasing customer satisfaction.
Through its B2B2C offering, Tada operates at the crossroads of two rapidly expanding markets: smart energy/smart homes and data-driven services for energy efficiency, responding to the needs of a potential market of over 30 million homes in Italy and 200 million in Europe. The global energy efficiency market has already reached a value of $560 billion (source: IEA Report) and €85 billion in Italy (source: Energy Efficiency Report 2024 by the Politecnico di Milano). It is expected that part of the strong growth over the next five years will be driven by digital platforms and innovative services enabled by the use of data analysis and business intelligence solutions, as well as the integration of artificial intelligence for consumption optimisation.
With its technology, Tada is able to support many market players: energy suppliers in the development of value-added services for customers and improvement of internal process efficiency; insurance companies in analysing the systems required for home insurance policies and appliance warranties; banks in analysing green mortgages; appliance manufacturers in collecting data and information useful for production; and, finally, security operators.
Tada has been active since early 2025, founded by Stefano Fumi, Giuseppe Teatino and Federico Ungolo, three professionals with experience in the energy market, user experience and AI, respectively, and, overall, in digital transformation and user-centred innovation. The project is also supported by three non-operational co-founders: Matteo De Brabant (founder of Jakala), Valerio Camerano (managing director of Algebris Investments) and LifeGate.
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