{"id":129897,"date":"2024-02-12T12:13:56","date_gmt":"2024-02-12T11:13:56","guid":{"rendered":"https:\/\/prod1-sb.designtech.space\/barberinos-opens-in-new-york\/129897\/"},"modified":"2024-02-12T12:13:56","modified_gmt":"2024-02-12T11:13:56","slug":"barberinos-opens-in-new-york","status":"publish","type":"post","link":"https:\/\/www.startupbusiness.it\/en\/barberinos-opens-in-new-york\/129897\/","title":{"rendered":"Barberino’s opens in New York"},"content":{"rendered":"

Barberino’s<\/b>, the startup that created the barbershop chain that aims to innovate the barber profession in our country, now arrives in the United States, kicking off the new process of internationalization<\/strong> which will help to bring the art of Italian barbering outside the national borders where 18 shops are already open in various cities. <\/span> It was inaugurated on 8 February in<\/span>l 520 Madison Avenue, <\/span>the new Barberino’s salon in New York,<\/b> A stone’s throw from Rockefeller Center, and the Upper East Side,<\/strong> the new barbershop is located in a strategic context, where offices and the business world meet one of the most elegant residential areas <\/span>of the Big Apple and the world. <\/span> Believing in Barberino’s<\/a> project and supporting the brand’s co-founders, Michele Callegari and Niccol\u00f2 Bencini, is <\/strong><\/span> Eric Malka<\/strong>,<\/strong> co-founder of the franchise <\/span> The Art of Shaving<\/span>, which thus marks his return to the world of barbering.<\/span> “Our goal is to revolutionize the barber profession in the United States, just as we have done in Italy,” Michele Callegari<\/a>, CEO of Barberino’s, said in a statement<\/strong>.<\/strong> <\/span>With this new opening, we also want to offer the American public a place where they can forget the chaos of everyday life and relive the break from the barbershop ‘as it used to be’, thanks also to the touch, elegance and attention to detail typical of Italian workers”.<\/span> Eric Malka, who leads Strategic Brand Investments, an angel fund that provides capital and support to early-stage companies, says: <\/strong>“When we discovered Barberino’s, it was clear to me that it was perfectly positioned to lead the new wave of luxury barbershops in the United States.<\/strong> The closure of The Art of Shaving Barber Spa in the city center was the ideal opportunity for us to enter the American market and raise the standard of grooming experiences in the area.” <\/span> Barberino’s barber shop on Madison Avenue will take the place of one of the locations of The Art of Shaving, which closed its doors in January. Inside the new New York shop of 70 square meters and with 3 workstations,<\/span> the services, the atmosphere and the Barberino’s products, but with a proposal tailored to American guests. Alongside the in-store experience, there will also be a website, created specifically for the US public.<\/span> The bond between Barberino’s and the USA is very deep. It was 1910 when Giovanni Callegari, great-grandfather of Michele Callegari, left Italy for the United States, where he found work as a barber and, thanks to his mastery, soon became famous under the name “Barberino”. It is precisely in homage to Giovanni Callegari’s legacy that the same style, the same quality and the same attention to detail are now revived with the brand <\/span>
\n Barberino’s<\/span>
\n<\/i>, realizing a dream that unites two countries and two generations. <\/span> Leading the new New York salon will be <\/span>an Italian barber, which will also be responsible for the training of U.S. professionals, to amalgamate skills and knowledge of customers and offer a complete and unforgettable experience. <\/span> <\/p>\n

The apprenticeship programme<\/h2>\n

With the same objective, Barberino’s has launched a<\/span> bilateral apprenticeship project<\/b> that will create a continuous dialogue between barbers of different nationalities: Italian barbers will be able to gain work and training experience in Manhattan, while American barbers will experience the same opportunity in Italy<\/strong>. <\/span> Barberino’s will support and facilitate the entire process, taking care of the necessary permits and providing accommodation dedicated to this particular cultural and professional exchange. <\/span> On the one hand, <\/span>Barberino’s fills a void in the barbershop industry in the United States, on the other hand, the support and <\/span>strategic guidance of Eric Malka They lay the foundations for the brand’s overseas growth. <\/span>In parallel with its debut in New York, Barberino’s continues to grow in Italy: in fact, a new pop-up store opens on February 6<\/span> at <\/span>Rome within the <\/span>Rinascente di Via del Tritone, with a barber station. The pop-up offers the same <\/span>grooming services, i.e . beard, hair and face, offered in the other Barberino’s stores in Italy, as always designed ad hoc to ensure the satisfaction of each guest and to enhance time as an element of well-being. <\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"

The Italian scaleup that innovates the world of barbering and already has 18 stores in Italy is now expanding to the USA with a shop in the center of 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