{"id":129920,"date":"2023-12-18T08:42:42","date_gmt":"2023-12-18T07:42:42","guid":{"rendered":"https:\/\/prod1-sb.designtech.space\/2watch-ready-to-launch-new-editorial-formats\/129920\/"},"modified":"2023-12-18T08:42:42","modified_gmt":"2023-12-18T07:42:42","slug":"2watch-ready-to-launch-new-editorial-formats","status":"publish","type":"post","link":"https:\/\/www.startupbusiness.it\/en\/2watch-ready-to-launch-new-editorial-formats\/129920\/","title":{"rendered":"2Watch ready to launch new editorial formats"},"content":{"rendered":"<p>2Watch, the startup that operates in the field of physical and digital entertainment, announces its project that leads it to become<strong> the publisher of the future, specializing in innovative formats for GenZ and Gen Alpha<\/strong>. With an emphasis on emerging talent and cutting-edge technologies, 2Watch intends to position itself as a player in the context of creating unique and immersive digital and physical<strong> entertainment experiences<\/strong> . 2023 marked an important milestone for 2Watch in which <a href=\"https:\/\/www.startupbusiness.it\/nuovo-round-per-2watch-raccolti-548mila-euro-in-crowdfunding\/109231\/\" target=\"_blank\" rel=\"noopener\">important figures such as<\/a> Giorgio Chiellini and many others invested, recording<strong> an annual growth of over 80% and reaching the financial break-even point (BEP), recorded over 200 million <\/strong>views from GenZ and Gen Alpha targets for the content published on its social and video streaming channels, confirming itself as a reference point for brands that intend to get in touch with the new generations. The startup will close the  <strong>2023 with a turnover close to \u20ac1.5 million and aims to reach \u20ac2.5 million in 2024.<\/strong> <\/p>\n<h2>New formats<\/h2>\n<p>  Looking to the future, 2Watch introduces <strong>new formats in 2024, exploring areas such as music, fashion, sports and live comedy<\/strong>. The formats, with a high rate of innovation and engagement for users, will combine the presence of talents such as content creators, influencers and streamers with the use of advanced technologies such as<strong> CGI, motion capture, 3D and AI<\/strong>, and will be distributed through social networks and major streaming platforms. The <strong>startup will also strengthen its investment in its production house <\/strong>for content creation as a service for third-party companies, using <a href=\"https:\/\/www.startupbusiness.it\/lo-show-interattivo-con-lintelligenza-artificiale\/127173\/\" target=\"_blank\" rel=\"noopener\">innovative technologies based on <strong>artificial intelligence<\/strong><\/a> , expanding its reach in the media-tech sector. <strong>Fabrizio Perrone, CEO of 2Watch says in a statement: &#8220;At 2Watch, we firmly believe in the power of innovation and creativity.<\/strong> Our vision is not only to entertain but to inspire and engage the next generation in ways never seen before. We&#8217;re on the right track to redefine the digital entertainment landscape.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The digital entertainment startup looks at new physical and digital forms to win over Gen Z and Alpha users<\/p>\n","protected":false},"author":125,"featured_media":136965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1325,1346],"tags":[1324,1488,1137,1136],"companies":[],"journalist":[1513],"class_list":["post-129920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-italian-startups","category-must-read","tag-artificial-intelligence-en","tag-entertainment-en","tag-italy-en","tag-startup-en-2","journalist-emil-abirascid-en"],"featured_sizes_urls":{"thumbnail":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2024\/05\/Screenshot-2023-12-18-alle-09.40.20.jpg","width":150,"height":123,"crop":false,"srcset":false,"alt":""},"large":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2024\/05\/Screenshot-2023-12-18-alle-09.40.20.jpg","width":800,"height":655,"crop":false,"srcset":false,"alt":""},"2048x2048":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2024\/05\/Screenshot-2023-12-18-alle-09.40.20.jpg","width":800,"height":655,"crop":false,"srcset":false,"alt":""}},"acf":[],"yoast_head":"<!-- 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Co-fondatore di Designtech, l\u2019hub di innovazione che avvicina il mondo del design con quello della tecnologia. Advisor di Austrian Business Agency, Emil Banca, Fondazione Symbola, Fondazione Quadrans. Partecipa regolarmente a incontri, convegni, conferenze dedicate all\u2019ecosistema dell\u2019innovazione. E\u2019 stato co-organizzatore degli Italian Innovation Day and Series che si sono svolti dal dal 2016 al 2020 nelle citt\u00e0 di Tokyo in Giappone, Melbourne, Adelaide, Perth, Canberra in Australia e Singapore e co-organizzatore dell\u2019Italy India Innovation Day di AIICP 2021 e 2022. Ha curato il volume \u2018L\u2019innovazione che non ti aspetti. 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