{"id":142538,"date":"2024-09-24T12:17:33","date_gmt":"2024-09-24T10:17:33","guid":{"rendered":"https:\/\/www.startupbusiness.it\/balanced-is-the-start-up-that-innovates-the-way-you-lose-weight\/142538\/"},"modified":"2024-09-24T12:23:24","modified_gmt":"2024-09-24T10:23:24","slug":"balanced-is-the-start-up-that-innovates-the-way-you-lose-weight","status":"publish","type":"post","link":"https:\/\/www.startupbusiness.it\/en\/balanced-is-the-start-up-that-innovates-the-way-you-lose-weight\/142538\/","title":{"rendered":"Balanced is the start-up that innovates the way you lose weight"},"content":{"rendered":"\n<p>Taking care of one&#8217;s health is fundamental, doing so while also paying attention to what one eats is crucial, achieving effective and long-lasting results a great satisfaction. This could be how the principles on which the start-up Balanced (which we <a href=\"https:\/\/www.startupbusiness.it\/en\/balanced-and-micury-the-two-new-mamazen-start-ups\/142169\/\" target=\"_blank\" rel=\"noreferrer noopener\">mentioned in this article<\/a>) was founded could be summarised. <\/p>\n\n<p><strong>&#8220;There are many people who embark on diets but for various reasons give up after a short time or fail to achieve their results. On average, 80 per cent of diets fail within the first year, and 90 per cent of people who lose weight regain it within two years. But why does this happen? What is missing in traditional diets? &#8211; the two co-founders Alessandro Marchetto and Leyla Gargiulo (pictured) explain to Startupbusiness &#8211;    <\/strong> The most common problem we have identified is the lack of constant support: people feel abandoned to themselves, and often the question they ask the nutritionist for clarification is only a means of receiving feedback and warmth, a way of receiving encouragement to continue and not to give up after the first obstacle, such as the lack of immediate results in the short term. A second order of problems is related to the lack of customised food plans. People are looking for convenience and flexibility, and impractical and un-personalised solutions are the first obstacle to a sustainable path&#8217;.  <\/p>\n\n<p>The key word for a person starting on the path with Balanced is customisation. <strong>Customisation of the diet plan, which takes into account the person&#8217;s preferences, their lifestyle, the sporting activity they practise, their attitude towards cooking, customisation of the monitoring and support pathway<\/strong>, a dedicated nutritional advisor who is there to respond to whatever the client needs. Balanced relies on constant presence, at all times and in all circumstances, so as to eliminate any possible excuses and allow people to start and finish a path to wellness. The support activities are performed by a nutritionist biologist who acts as a dedicated nutritional counsellor for the patient. This figure is in charge of constant monitoring, daily support and assistance, emotional and behavioural support.    <\/p>\n\n<p>&#8220;The client is no longer alone. In traditional nutrition courses, after receiving the diet plan the doors often close and the person is alone with himself. An endless document of nutritional notions and everything depends on his real willingness to follow the diet.   <strong>Balanced takes you by the hand and accompanies you, step by step, to the results you&#8217;ve always wanted to achieve,&#8217; emphasise the co-founders<\/strong><\/p>\n\n<p>The start-up venture builder Mamazen conducted a two-month pilot phase with <strong>14 users who tried the service and found that 80 per cent of the initial customers remained active even after the test period<\/strong> and <strong>all initial patients achieved a weight loss: on average, men lost about 5 per cent of their initial weight, women about 3 per cent.<\/strong><\/p>\n\n<p>The plan that Balanced offers now that it has kicked off its business plan includes an initial free trial week, an initial nutrition counselling with receipt of the plan and a dedicated nutrition counsellor for all the support activities described above at the time of the first payment, then, when the user after having enjoyed the free week decides to continue.<\/p>\n\n<p><strong>&#8220;We will start with 30 paying users by the end of September and expect an increase of 15 to 20 users per month until December,&#8221; predict Marchetto and Gargiulo, <\/strong>who before founding Balanced have both developed experience in large organisations and created start-ups in Italy and abroad and who intend to make a difference in an area, that of wellness and weight loss, that really needs innovation.<\/p>\n\n<p><strong>For Startupbusiness readers who wish to do so, Balanced has developed a special code that guarantees membership in the programme on favourable terms<\/strong>, <a href=\"https:\/\/www.joinbalanced.it\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">all info at this link <\/a>(the promotional code Ottobre24 must be entered at the end of the trial week to obtain the reserved terms). <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Start-up venture builder Mamazen introduces itself to the market with its wellness plans for everyone<\/p>\n","protected":false},"author":125,"featured_media":142536,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1325],"tags":[1358,1137,1136,1361],"companies":[],"journalist":[1513],"class_list":["post-142538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-italian-startups","tag-healthcare-en","tag-italy-en","tag-startup-en-2","tag-venture-builder-en","journalist-emil-abirascid-en"],"featured_sizes_urls":{"thumbnail":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-23-alle-18.57.05.webp","width":150,"height":79,"crop":false,"srcset":false,"alt":"perdere peso"},"large":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-23-alle-18.57.05.webp","width":800,"height":420,"crop":false,"srcset":false,"alt":"perdere peso"},"2048x2048":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-23-alle-18.57.05.webp","width":800,"height":420,"crop":false,"srcset":false,"alt":"perdere peso"}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Balanced is the start-up that innovates the way you lose weight<\/title>\n<meta name=\"description\" content=\"Start-up venture builder Mamazen introduces itself to the market with its wellness plans for everyone\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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Co-fondatore di Designtech, l\u2019hub di innovazione che avvicina il mondo del design con quello della tecnologia. Advisor di Austrian Business Agency, Emil Banca, Fondazione Symbola, Fondazione Quadrans. Partecipa regolarmente a incontri, convegni, conferenze dedicate all\u2019ecosistema dell\u2019innovazione. E\u2019 stato co-organizzatore degli Italian Innovation Day and Series che si sono svolti dal dal 2016 al 2020 nelle citt\u00e0 di Tokyo in Giappone, Melbourne, Adelaide, Perth, Canberra in Australia e Singapore e co-organizzatore dell\u2019Italy India Innovation Day di AIICP 2021 e 2022. Ha curato il volume \u2018L\u2019innovazione che non ti aspetti. 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giornalista, fondatore e direttore di Startupbusiness, il primo magazine sull\u2019ecosistema startup e innovazione italiano. Co-fondatore di Designtech, l\u2019hub di innovazione che avvicina il mondo del design con quello della tecnologia. Advisor di Austrian Business Agency, Emil Banca, Fondazione Symbola, Fondazione Quadrans. Partecipa regolarmente a incontri, convegni, conferenze dedicate all\u2019ecosistema dell\u2019innovazione. E\u2019 stato co-organizzatore degli Italian Innovation Day and Series che si sono svolti dal dal 2016 al 2020 nelle citt\u00e0 di Tokyo in Giappone, Melbourne, Adelaide, Perth, Canberra in Australia e Singapore e co-organizzatore dell\u2019Italy India Innovation Day di AIICP 2021 e 2022. Ha curato il volume \u2018L\u2019innovazione che non ti aspetti. Contesti e visioni per l\u2019impresa\u2019 , l\u2019edizione italiana di \u2018La startup digitale, guida pratica step by step\u2019 e ha scritto la prefazione all\u2019edizione italiana de \u2018La quarta era\u2019 di Byron Reese, ed \u00e8 co-autore di \u2018Cosa e Dove: strategie digitali di ricerca del lavoro\u2019, tutti editi da FrancoAngeli. In passato \u00e8 stato curatore di StartupDigest Italy, coordinatore scientifico del Forum per la Ricerca della Provincia Autonoma di Trento, board member di TechChill Milano advisor di di ScaleIT , ha collaborato con Il Sole 24 Ore \u00e8 stato direttore di Innov\u2019azione, bimestrale edito da Apsti, ha collaborato con Corriere Innovazione ed \u00e8 stato presidente del comitato di selezione del Premio Marzotto e advisor di Cetif-Universit\u00e0 Cattolica Milano.","sameAs":["https:\/\/www.abirascid.com\/","https:\/\/www.linkedin.com\/in\/emilabirascid","https:\/\/x.com\/emilabirascid"],"url":"https:\/\/www.startupbusiness.it\/en\/author\/emil-abirascid\/"}]}},"author_name":"Emil Abirascid","categories_names":["Italian Startups"],"_links":{"self":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts\/142538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/users\/125"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/comments?post=142538"}],"version-history":[{"count":1,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts\/142538\/revisions"}],"predecessor-version":[{"id":142539,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts\/142538\/revisions\/142539"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/media\/142536"}],"wp:attachment":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/media?parent=142538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/categories?post=142538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/tags?post=142538"},{"taxonomy":"companies","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/companies?post=142538"},{"taxonomy":"journalist","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/journalist?post=142538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}