{"id":143737,"date":"2024-12-19T10:53:45","date_gmt":"2024-12-19T09:53:45","guid":{"rendered":"https:\/\/www.startupbusiness.it\/point-out-artificial-intelligence-for-media-relations\/143737\/"},"modified":"2024-12-19T11:33:18","modified_gmt":"2024-12-19T10:33:18","slug":"point-out-artificial-intelligence-for-media-relations","status":"publish","type":"post","link":"https:\/\/www.startupbusiness.it\/en\/point-out-artificial-intelligence-for-media-relations\/143737\/","title":{"rendered":"Point-out, artificial intelligence for media relations"},"content":{"rendered":"\n

Point-out is the artificial intelligence-based platform designed to innovate in media relations and strategic communication.<\/strong> The start-up aims to transform the public relations and communication sector with the use of artificial intelligence and data by combining proprietary technology, news analysis and alternative data, it is able to identify in real time the most relevant sources, journalists and content creators for each topic to support companies and professionals in media relations management.<\/strong>Point-out’s technology offering is articulated in the approach <\/strong>software as a service that has processed over six million articles from more than 1,800 publications and mapped 20,000 authors, helping professionals to identify who is writing about certain topics, in customised analytics and data providing that provides categorised data to integrate third-party AI models, and in media partnerships that allows accurate distribution lists to be generated based on the topics actually covered by journalists and content creators.<\/p>\n\n

“With a scalable technology architecture, Point-out also looks to international markets,” say co-founders Nicola Comelli, Filippo Benetti and Fabio Era (pictured). <\/strong>“Technology can enable the entire industry to integrate a data-driven approach to its strategies, and we aim to be a true tech-company for the communications sector.<\/p>\n\n

The communications technology sector is growing strongly: the global PR market is now worth $114.1 billion, with a CAGR of 6.1 percent to 2032, while the segment of technology applied to institutional communications is growing 9.6 percent, about a third faster, reports The Business Research Company’s PR Global Market Report 2024.<\/p>\n\n

In addition to optimising the SaaS platform, Point-out started research and development to create a unique generative tool based on processed data, news and alternative data. This tool aims to simplify the creation of qualified content for consistent and effective corporate communication and to improve media engagement. <\/p>\n\n

Point-out accelerates with technology the communication consultancy and marketing function, which at this time feel the need to develop data-driven and highly customised strategies and actions.<\/p>\n\n

Point-out was born from the union of the skills and experience of three professionals who bring value from both the journalistic and technical worlds: Nicola Comelli brings his background as a journalist and communications consultant, guaranteeing a profound knowledge of media and relational dynamics; Filippo Benetti, with a solid background as a data scientist and analytics director, offers the expertise needed to develop cutting-edge data-driven solutions; and Fabio Era, with his experience as a research director and manager in the field of data and market intelligence, contributes a strategic and innovative approach to data management and exploitation.<\/p>\n","protected":false},"excerpt":{"rendered":"

The start-up has developed a platform for effective relations with journalists and content creators<\/p>\n","protected":false},"author":125,"featured_media":143735,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1325],"tags":[1324,1137,2355,1136],"companies":[2354],"journalist":[1518],"class_list":["post-143737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-italian-startups","tag-artificial-intelligence-en","tag-italy-en","tag-mediatech-en","tag-startup-en-2","companies-point-out-en","journalist-editorial-staff-en"],"featured_sizes_urls":{"thumbnail":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2024\/12\/Point-out-team-BN-1.webp","width":150,"height":104,"crop":false,"srcset":false,"alt":"media intelligenza 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