{"id":144275,"date":"2025-02-02T11:01:32","date_gmt":"2025-02-02T10:01:32","guid":{"rendered":"https:\/\/www.startupbusiness.it\/kili-ventures-first-investment-is-in-moroccan-fintech-wafr\/144275\/"},"modified":"2025-02-02T15:15:42","modified_gmt":"2025-02-02T14:15:42","slug":"kili-ventures-first-investment-is-in-moroccan-fintech-wafr","status":"publish","type":"post","link":"https:\/\/www.startupbusiness.it\/en\/kili-ventures-first-investment-is-in-moroccan-fintech-wafr\/144275\/","title":{"rendered":"Kili Ventures’ first investment is in Moroccan fintech WafR"},"content":{"rendered":"\n

Kili Ventures announces that it has invested in WafR, an innovative start-up that is transforming access to financial services in Morocco <\/strong>through a widespread network of informal traders. The company, led by CEO and founder Ismail Bargach, completed a $1.5m seed round that saw the participation of 18 investors from three continents.<\/strong> <\/p>\n\n

WafR is revolutionising the Moroccan financial sector, where 89% of transactions still take place in cash (World Bank Global Findex 2021), only 33% of adults have a bank account (IMF Financial Access Survey 2023) and seven thousand specialised outlets offer financial services for a population of 38 million. In this context, the start-up has developed a proprietary technology that transforms the existing network of small merchants into financial service providers, democratising access to essential services such as phone top-ups, money transfers and cash-in\/cash-out services. <\/p>\n\n

With over 8,500 active monthly merchants out of a potential network of 100,000, WafR is experiencing 29% month-on-month growth. The startup is following a similar path to M-Pesa in Kenya, where mobile payments now account for 56.8% of the national GDP (Central Bank of Kenya 2023), demonstrating the huge transformational potential that fintech solutions can have on the African continent. <\/p>\n\n

Bargach, brings significant experience in the Moroccan innovation ecosystem, including the role of country manager of the scaleup Heetch and the accelerator Seedstars, as well as a master’s degree from the MPS School of Business. ‘The world is moving from cash and traditional banking to mobile,’ Bargach explained in a note. ‘In Europe we see Revolut and N26, in Africa M-Pesa and Wave. Our vision is to become the bank account that everyone will use to send money and pay for any purchase”.<\/strong><\/p>\n\n

WafR operates in a potential market of USD 16.5 billion in Morocco, split between: phone top-ups: USD 1.5 billion (ANRT 2023), domestic remittances: USD 5 billion, international remittances: USD 10 billion (World Bank 2023). In a country where the use of bank cards does not exceed 9% of transactions, the startup is creating the financial infrastructure of the future. <\/p>\n\n

Davide Rovera, managing partner of Kili Ventures, (pictured with Bargach) comments, “WafR perfectly represents the kind of innovation we seek to support in Africa: a technology solution that democratises access to essential services, led by an exceptional team with a deep understanding of the local market. <\/strong>As Kili Ventures’ first investment, we are particularly proud to support a startup that is already demonstrating a significant impact in the Moroccan market.”<\/p>\n\n

The investment is part of a strong growth environment for African tech. In 2024, start-ups on the continent raised USD 3.2 billion through 534 deals <\/strong>(-7% in funding and -2% in number of deals compared to 2023). Fintech remains the leading sector (with 60% of total funding), followed by agriculture, health, mobility and cleantech. According to the Partech Africa report<\/a>, despite macroeconomic challenges such as currency devaluations, high interest rates and persistent<\/strong> inflation, the African market has shown resilience with a moderate decrease compared to other emerging regions. Funding was mainly concentrated in Nigeria ($520M), South Africa ($459M), Egypt ($297M) and Kenya ($221M), which together account for 67% of total funding in 2024. <\/p>\n\n

Kili Ventures <\/a>continues to strengthen its dealflow in the African tech ecosystem, aiming to complete 6-10 new investments in 2025. <\/strong>Investors interested in joining the Kili Ventures network and participating in upcoming investment rounds can learn more <\/a>about the next deal scheduled for February 2025 here.<\/p>\n","protected":false},"excerpt":{"rendered":"

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