{"id":144417,"date":"2025-02-06T16:12:16","date_gmt":"2025-02-06T15:12:16","guid":{"rendered":"https:\/\/www.startupbusiness.it\/weare8-the-social-network-where-ethics-is-a-value\/144417\/"},"modified":"2025-02-10T12:56:49","modified_gmt":"2025-02-10T11:56:49","slug":"weare8-the-social-network-where-ethics-is-a-value","status":"publish","type":"post","link":"https:\/\/www.startupbusiness.it\/en\/weare8-the-social-network-where-ethics-is-a-value\/144417\/","title":{"rendered":"WeAre8, the social network where ethics is a value"},"content":{"rendered":"\n

Try to imagine a social networking platform free of toxic content, divisive algorithms, intrusive advertising, and impunity for bad behaviour<\/strong>. Try to imagine it as having both the video content and the short and instant messaging system in the same place, where advertising revenue goes 40% to the platform, 50% into the wallet of individual users<\/strong> who choose, freely and autonomously, to watch the promotional advertisements, and the remainder to support non-profit activities and to support a fund that serves to pay content creators who choose to work on the platform. <\/p>\n\n\n\n

Imagine a project in which some 60 million dollars have been invested over the years, which is based on a platform designed down to the smallest detail to be user-friendly and secure,<\/strong> which uses artificial intelligence to make the experience even more effective, which is designed to be a media ecosystem and tool available to publishers, including the best-known and most authoritative ones, which is multilingual. Imagine all this and you get WeAre8. <\/p>\n\n\n\n

WeAre8 is the brainchild and work of Zoe Kalar <\/strong>(pictured) and her team who are now working on perfecting it and, although the app is already available on the Apple and Android stores, it is preparing for a grand international launch in 20 more markets in the first half of 2025.<\/p>\n\n\n\n

‘We want to redesign the concept of the social media ecosystem,’ Kalar explains to Startupbusiness, ‘and we want to do it knowing that the centre of it all is the user who wants a completely new experience where content is of quality, where advertising is not invasive, and where value is created for all,<\/strong> We have, for example, included features such as the ability to access the content creator’s website directly from the platform in order to make it easy for users to navigate in but also out of the platform itself, and we have designed the system not to be aggressive or invasive, we don’t want our users to be driven by endless scrolling of content, we want WeAre8 to be a valuable tool that fits into everyone’s online experience in an integrated and intelligent way. <\/p>\n\n\n\n

Kalar, an Australian from Melbourne, lives in London and is convinced that today Europe is a highly interesting market for her project: ‘We are working on defining local units, in Italy we plan to officially launch at the beginning of May, and we are also working in Portugal, Spain, France, Germany, Finland for example<\/strong>. Over the last nine years we have worked to develop the platform, the artificial intelligence system, the business model, the relationships with publishers and content creators, we are also already online with about two thousand users (who in WeAre8 are called citizens, ed.) because it is essential that people use the platform and share comments and suggestions with us, now it is time to make the further leap towards growth’. <\/p>\n\n\n\n

WeAre8, whose parent company is a benefit corp, is the shirt sponsor of the Como Women’s football team (which we wrote about here<\/a>), and comes in a a particular moment for the online world and social platforms, a moment where geopolitical polarisation has invaded the spheres of control of platforms, a moment where artificial intelligence is also being used for the creation of fake news, a moment where more and more content of very low value reverberates from social platforms, content that is now defined as social trash<\/strong>, and those who build a value proposition that is interesting, formative, argued, solid, credible and reputably positive are finding it increasingly difficult to emerge precisely because the dynamics of social platforms are increasingly aligned with content that is less constructive but capable of generating immediate traffic, of capturing the attention that is essential to the business model that most platforms have. <\/p>\n\n\n\n

Now is the time for the new generation of social platforms that are built on different values and models, and WeAre8 stands as a true game changer. <\/p>\n","protected":false},"excerpt":{"rendered":"

The platform founded by Zoe Kalar is ready for growth across Europe by focusing on quality content and user empowerment<\/p>\n","protected":false},"author":125,"featured_media":144416,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1374,2],"tags":[2236,1410,1329,2087],"companies":[2469],"journalist":[1513],"class_list":["post-144417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","category-news","tag-europa-en","tag-internet-en","tag-social-impact-en","tag-social-media-en","companies-weare8-en","journalist-emil-abirascid-en"],"featured_sizes_urls":{"thumbnail":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2025\/02\/Zoe-Kalar-Headshot-Feb-2025-1.webp","width":150,"height":142,"crop":false,"srcset":false,"alt":"social network etico"},"large":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2025\/02\/Zoe-Kalar-Headshot-Feb-2025-1.webp","width":562,"height":532,"crop":false,"srcset":false,"alt":"social network etico"},"2048x2048":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2025\/02\/Zoe-Kalar-Headshot-Feb-2025-1.webp","width":562,"height":532,"crop":false,"srcset":false,"alt":"social network etico"}},"acf":[],"yoast_head":"\nWeAre8, the social network where ethics is a value - 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