{"id":145244,"date":"2025-03-24T22:36:09","date_gmt":"2025-03-24T21:36:09","guid":{"rendered":"https:\/\/www.startupbusiness.it\/play3d-the-future-of-design-between-technology-shapes-and-experiences\/145244\/"},"modified":"2025-03-24T22:45:57","modified_gmt":"2025-03-24T21:45:57","slug":"play3d-the-future-of-design-between-technology-shapes-and-experiences","status":"publish","type":"post","link":"https:\/\/www.startupbusiness.it\/en\/play3d-the-future-of-design-between-technology-shapes-and-experiences\/145244\/","title":{"rendered":"Play3D, the future of design between technology, shapes and experiences"},"content":{"rendered":"\n

Designtech, the hub that brings the world of design closer to the world of new technologies, which is also the publisher of Startupbusiness, is realising an innovative programme of events and initiatives on the occasion of Milan Design Week, which takes place from 7 to 13 April 2025. <\/strong><\/p>\n\n

The programme is called Play3D – Sound, Shape, Surprise<\/strong> and is an immersive, multi-sensory experience that transforms CoFactory into a laboratory for experimentation between design, technology and new forms of expression. Sound, Shape and Surprise become the three key elements of a dynamic and interactive journey, where art and innovation redefine the boundaries of creativity. <\/p>\n\n

Sound:<\/strong> sound vibrations shape the space, amplifying perception and interaction with the installations; Shape<\/strong>: three-dimensional structures emerge and transform thanks to the digital fabrication and large-format 3D printing technologies available at CoFactory; Surprise<\/strong>: musical performances, interactive installations and sensory pathways generate a unique journey between innovation, aesthetics and sustainability.<\/p>\n\n

Every day during Milan Design Week, CoFactory becomes the hub of a new design culture, an environment where art, technology and advanced manufacturing intertwine to create immersive experiences and innovative products. In addition to hosting installations and performances, CoFactory establishes itself as an international business lounge, welcoming delegations of entrepreneurs and professionals looking for valuable connections and insights into the innovation trends that will shape the industry in the coming years. <\/p>\n\n

During Milan Design Week, Cofactory welcomes two delegations from China and Brazil, reinforcing Designtech’s role as a bridge between the Italian design ecosystem and emerging global markets, <\/strong>and hosts a palimpsest of installations, talks and events exploring the future of design, materials and sustainable production.<\/p>\n\n

The program<\/h2>\n\n

7 April – Designtech Originals<\/strong>: the debut of Designtech’s signature collection<\/strong>, under the creative direction of Furf and with the collaborations of Ambroise Maggiar Studio and Puntozero, which exploits the potential of digital fabrication to create digitally native and sustainable artefacts by design.<\/p>\n\n

8 April – Plain<\/strong>: panel on AI in design and furniture,<\/strong> exploring the creative and productive implications of artificial intelligence.<\/p>\n\n

9 April – Strong by Form<\/strong>: Chilean start-up presents the potential of industrialised wood surfaces, offering a new perspective on material processing.<\/p>\n\n

10 April – Aura System<\/strong>: official launch of Aurora<\/strong>, the new air purifier, with an exclusive presentation on the CoFactory stage.<\/p>\n\n

11 April – Stela Rustemaj:<\/strong> interactive installations and a live performance by the Albanian artist who redefines visual and sensory perception.<\/p>\n\n

12 April – Wingamm<\/strong>: an installation dedicated to mobility and travel, rethinking the relationship between design and movement.<\/p>\n\n

7-13 April – Kindof Art:<\/strong> Kindof’s collection, in collaboration with American artist Kiah Celeste, explores the concept of nomadic objects, experimenting with hybridisation with salvaged materials.<\/p>\n\n

8-12 April – Ecodesign Path: Aware and Connected<\/strong>, an initiative organised by SustainMe, Ecoesedra, Innovation System, EZ Lab and EconomiaCircolare.com, aimed at raising awareness of sustainable design and responsible production among companies, designers and consumers.<\/p>\n\n

Gallery featuring the works of Stela Rustemaj, the Designtech Originals collection, and new additions to the collection of the Polish brand .MDD.<\/strong><\/p>\n\n

Evening events<\/h2>\n\n

From 6 p.m., a few steps away from CoFactory, La Cattedrale is transformed into an epicentre of contamination between design and music.<\/strong> A format that anticipates the evolution of the Certosa District, creating a bridge between club culture and creative innovation.<\/p>\n\n

7 April – Pablo Trincia & Debora Campanella<\/strong>: a meeting between readings and moments of sharing.<\/p>\n\n

7 April – The Zic Showcase<\/strong>: an event between electronic music, design and a holistic approach to wellness.8 April – Ape Milano<\/strong>: the travelling format that revolutionised Milanese nightlife.9 April – Comunidad Autonoma X HiLife<\/strong>: DJ sets and immersive performances between electronic sounds and visual art.10 April – Milano Open Air:<\/strong> an evening of musical innovation.11 April – The 90s Party<\/strong>: an iconic revival between hits and pop culture.12 April – Giardino Dei Visionari<\/strong>: a multi-sensory experience between music and design.13 April – Rollover Milano + Disco Stupenda<\/strong>: Milanese nightlife comes to a close with a mix of groove and retro atmospheres.<\/p>\n\n

Partners<\/h2>\n\n

The 2025 edition of Play3D is possible thanks to the collaboration with Giardino dei Visionari, Milano Certosa District, RealStep and the support of global brands such as Red Bull, as well as innovative SMEs such as Wingamm, Microspot, Boem, Guztec, Garzanti Specialties, Atelier Pittoni, Yurt Premium Vodka, Peroni and Chiarella.<\/strong><\/p>\n\n

These partnerships help create a unique experience, transforming CoFactory into a hub of innovation, research and experimentation, where design manifests itself in all its forms: from designed matter to lived experience.<\/p>\n\n

The future takes shape<\/h2>\n\n

Designtech is the design-driven tech hub that accelerates innovation in the design sector, connecting companies, start-ups and creatives to develop solutions that redefine the way we live.<\/p>\n\n

Designtech integrates co-working, venture services, design and digital fabrication; it supports companies and start-ups in the furniture, construction, architecture and real estate sectors; it builds and manages spaces such as CoFactory, the laboratory for rapid prototyping and open innovation; it is the international gateway to the Italian and Milanese design ecosystem, facilitating connections and strategic collaboration opportunities; it produces Designtech Originals, a collection of digital native and sustainable by design products, which grows like a dynamic playlist, evolving with the contribution of the community of designers and start-ups.<\/p>\n","protected":false},"excerpt":{"rendered":"

Designtech’s CoFactory hosts a series of events and initiatives during Milan Design Week 2025<\/p>\n","protected":false},"author":125,"featured_media":145243,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1328],"tags":[1425,1376,1137],"companies":[2360],"journalist":[1518],"class_list":["post-145244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-design-en","tag-events-en","tag-italy-en","companies-designtech-en","journalist-editorial-staff-en"],"featured_sizes_urls":{"thumbnail":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2025\/03\/AAA08688.webp","width":150,"height":100,"crop":false,"srcset":false,"alt":"design tecnologia"},"large":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2025\/03\/AAA08688.webp","width":1024,"height":682,"crop":false,"srcset":false,"alt":"design 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Co-fondatore di Designtech, l\u2019hub di innovazione che avvicina il mondo del design con quello della tecnologia. Advisor di Austrian Business Agency, Emil Banca, Fondazione Symbola, Fondazione Quadrans. Partecipa regolarmente a incontri, convegni, conferenze dedicate all\u2019ecosistema dell\u2019innovazione. E\u2019 stato co-organizzatore degli Italian Innovation Day and Series che si sono svolti dal dal 2016 al 2020 nelle citt\u00e0 di Tokyo in Giappone, Melbourne, Adelaide, Perth, Canberra in Australia e Singapore e co-organizzatore dell\u2019Italy India Innovation Day di AIICP 2021 e 2022. Ha curato il volume \u2018L\u2019innovazione che non ti aspetti. 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giornalista, fondatore e direttore di Startupbusiness, il primo magazine sull\u2019ecosistema startup e innovazione italiano. Co-fondatore di Designtech, l\u2019hub di innovazione che avvicina il mondo del design con quello della tecnologia. Advisor di Austrian Business Agency, Emil Banca, Fondazione Symbola, Fondazione Quadrans. Partecipa regolarmente a incontri, convegni, conferenze dedicate all\u2019ecosistema dell\u2019innovazione. E\u2019 stato co-organizzatore degli Italian Innovation Day and Series che si sono svolti dal dal 2016 al 2020 nelle citt\u00e0 di Tokyo in Giappone, Melbourne, Adelaide, Perth, Canberra in Australia e Singapore e co-organizzatore dell\u2019Italy India Innovation Day di AIICP 2021 e 2022. Ha curato il volume \u2018L\u2019innovazione che non ti aspetti. Contesti e visioni per l\u2019impresa\u2019 , l\u2019edizione italiana di \u2018La startup digitale, guida pratica step by step\u2019 e ha scritto la prefazione all\u2019edizione italiana de \u2018La quarta era\u2019 di Byron Reese, ed \u00e8 co-autore di \u2018Cosa e Dove: strategie digitali di ricerca del lavoro\u2019, tutti editi da FrancoAngeli. In passato \u00e8 stato curatore di StartupDigest Italy, coordinatore scientifico del Forum per la Ricerca della Provincia Autonoma di Trento, board member di TechChill Milano advisor di di ScaleIT , ha collaborato con Il Sole 24 Ore \u00e8 stato direttore di Innov\u2019azione, bimestrale edito da Apsti, ha collaborato con Corriere Innovazione ed \u00e8 stato presidente del comitato di selezione del Premio Marzotto e advisor di Cetif-Universit\u00e0 Cattolica Milano.","sameAs":["https:\/\/www.abirascid.com\/","https:\/\/www.linkedin.com\/in\/emilabirascid","https:\/\/x.com\/emilabirascid"],"url":"https:\/\/www.startupbusiness.it\/en\/author\/emil-abirascid\/"}]}},"author_name":"Emil Abirascid","categories_names":["Events"],"_links":{"self":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts\/145244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/users\/125"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/comments?post=145244"}],"version-history":[{"count":1,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts\/145244\/revisions"}],"predecessor-version":[{"id":145245,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts\/145244\/revisions\/145245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/media\/145243"}],"wp:attachment":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/media?parent=145244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/categories?post=145244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/tags?post=145244"},{"taxonomy":"companies","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/companies?post=145244"},{"taxonomy":"journalist","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/journalist?post=145244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}