{"id":145680,"date":"2025-04-28T10:09:21","date_gmt":"2025-04-28T08:09:21","guid":{"rendered":"https:\/\/www.startupbusiness.it\/start-ups-that-help-those-suffering-from-coeliac-disease-and-gluten-sensitivity\/145680\/"},"modified":"2025-04-28T11:21:29","modified_gmt":"2025-04-28T09:21:29","slug":"start-ups-that-help-those-suffering-from-coeliac-disease-and-gluten-sensitivity","status":"publish","type":"post","link":"https:\/\/www.startupbusiness.it\/en\/start-ups-that-help-those-suffering-from-coeliac-disease-and-gluten-sensitivity\/145680\/","title":{"rendered":"Start-ups that help those suffering from coeliac disease and gluten sensitivity"},"content":{"rendered":"\n

Coeliac disease, once underestimated, now affects around 1% of the Italian population and represents a real challenge for food safety. It is joined by gluten sensitivity, which affects more than 7% of the population. The latter is a condition in which, even in the absence of coeliac disease, the intake of gluten causes similar symptoms, such as bloating, headaches and intestinal disorders. Both conditions have pushed the gluten-free market towards rapid evolution, opening up space for technological innovation driven by start-ups ready to revolutionise the way gluten-free food is handled. <\/p>\n\n

Celiac disease and gluten sensitivity, from diet to technological innovation<\/strong><\/h2>\n\n

For years, food safety was mainly based on certifications, product lists and certified restaurants. Now, new technologies make it possible to quickly and accurately verify the presence of gluten directly in the field, benefiting both coeliacs and those suffering from gluten sensitivity. <\/p>\n\n

Startups at the forefront<\/strong><\/h2>\n\n

6Sensor Labs \u2013 Nima (USA)<\/strong><\/h3>\n\n

A pioneer with the Nima portable device, which allows quick and easy testing, analysing traces of gluten down to 20 ppm.<\/p>\n\n

Allergy Amulet (USA)<\/strong><\/h3>\n\n

It develops a portable ‘amulet’ that can detect several allergens, including gluten, providing results within minutes.<\/p>\n\n

GlutenTox (Europe)<\/strong><\/h3>\n\n

Professional and domestic kits to detect the presence of gluten on food and surfaces, already used in various restaurants and laboratories.<\/p>\n\n

Glutensens (Italy)<\/strong><\/h3>\n\n

Italian start-up offering an innovative device to detect gluten even in cooked food, guaranteeing immediate and continuous safety in the restaurant and catering industry.<\/p>\n\n

From personal need to the global market<\/strong><\/h2>\n\n

The gluten-free emergency has generated a fast-growing market with specialised business models:<\/p>\n\n

    \n
  • food delivery gluten free <\/strong>with certified partners;<\/li>\n\n\n\n
  • vertical e-commerce<\/strong> that simplifies secure purchasing;<\/li>\n\n\n\n
  • meal kit and subscription box,<\/strong> for stress-free cooking at home.<\/li>\n<\/ul>\n\n

    Challenge contamination, how technology helps<\/strong><\/h2>\n\n

    Cross-contamination is a constant risk. New technologies are revolutionising control: <\/p>\n\n

      \n
    • portable sensors <\/strong>such as Nima and Glutensens for immediate testing;<\/li>\n\n\n\n
    • blockchain and IoT <\/strong>for complete traceability from field to plate;<\/li>\n\n\n\n
    • dedicated software<\/strong> for secure kitchen and process management.<\/li>\n<\/ul>\n\n

      Research and Development<\/strong><\/h2>\n\n

      Biotech research is going further:<\/p>\n\n

        \n
      • innovative enzymes <\/strong>that degrade gluten in the stomach;<\/li>\n\n\n\n
      • fermentation and genome editing <\/strong>to create low-risk cereals;<\/li>\n\n\n\n
      • alternatives to traditional cereals<\/strong> with teff, millet, sorghum and pseudocereals such as quinoa.<\/li>\n<\/ul>\n\n

        Social impact and growth prospects<\/strong><\/h2>\n\n

        The gluten-free market will be worth more than $20 billion by 2026, driven by increasing diagnoses and growing health and wellness awareness.<\/p>\n\n

        Conclusion, technology and quality of life<\/strong><\/h2>\n\n

        Coeliac disease and gluten sensitivity are no longer niche conditions, but levers of technological and social innovation. Start-ups like Glutensens show how technology and sensitivity can guarantee safety and normality for millions of people. <\/p>\n\n

        Note to reader: the author is CEO of Beeco and works with investment funds active in agritech, which may have supported or will support some of the startups mentioned in the future.<\/em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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Co-fondatore di Designtech, l\u2019hub di innovazione che avvicina il mondo del design con quello della tecnologia. Advisor di Austrian Business Agency, Emil Banca, Fondazione Symbola, Fondazione Quadrans. Partecipa regolarmente a incontri, convegni, conferenze dedicate all\u2019ecosistema dell\u2019innovazione. E\u2019 stato co-organizzatore degli Italian Innovation Day and Series che si sono svolti dal dal 2016 al 2020 nelle citt\u00e0 di Tokyo in Giappone, Melbourne, Adelaide, Perth, Canberra in Australia e Singapore e co-organizzatore dell\u2019Italy India Innovation Day di AIICP 2021 e 2022. Ha curato il volume \u2018L\u2019innovazione che non ti aspetti. 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Co-fondatore di Designtech, l\u2019hub di innovazione che avvicina il mondo del design con quello della tecnologia. Advisor di Austrian Business Agency, Emil Banca, Fondazione Symbola, Fondazione Quadrans. Partecipa regolarmente a incontri, convegni, conferenze dedicate all\u2019ecosistema dell\u2019innovazione. E\u2019 stato co-organizzatore degli Italian Innovation Day and Series che si sono svolti dal dal 2016 al 2020 nelle citt\u00e0 di Tokyo in Giappone, Melbourne, Adelaide, Perth, Canberra in Australia e Singapore e co-organizzatore dell\u2019Italy India Innovation Day di AIICP 2021 e 2022. Ha curato il volume \u2018L\u2019innovazione che non ti aspetti. Contesti e visioni per l\u2019impresa\u2019 , l\u2019edizione italiana di \u2018La startup digitale, guida pratica step by step\u2019 e ha scritto la prefazione all\u2019edizione italiana de \u2018La quarta era\u2019 di Byron Reese, ed \u00e8 co-autore di \u2018Cosa e Dove: strategie digitali di ricerca del lavoro\u2019, tutti editi da FrancoAngeli. In passato \u00e8 stato curatore di StartupDigest Italy, coordinatore scientifico del Forum per la Ricerca della Provincia Autonoma di Trento, board member di TechChill Milano advisor di di ScaleIT , ha collaborato con Il Sole 24 Ore \u00e8 stato direttore di Innov\u2019azione, bimestrale edito da Apsti, ha collaborato con Corriere Innovazione ed \u00e8 stato presidente del comitato di selezione del Premio Marzotto e advisor di Cetif-Universit\u00e0 Cattolica Milano.","sameAs":["https:\/\/www.abirascid.com\/","https:\/\/www.linkedin.com\/in\/emilabirascid","https:\/\/x.com\/emilabirascid"],"url":"https:\/\/www.startupbusiness.it\/en\/author\/emil-abirascid\/"}]}},"author_name":"Emil Abirascid","categories_names":["Must Read"],"_links":{"self":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts\/145680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/users\/125"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/comments?post=145680"}],"version-history":[{"count":1,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts\/145680\/revisions"}],"predecessor-version":[{"id":145681,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts\/145680\/revisions\/145681"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/media\/145671"}],"wp:attachment":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/media?parent=145680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/categories?post=145680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/tags?post=145680"},{"taxonomy":"companies","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/companies?post=145680"},{"taxonomy":"journalist","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/journalist?post=145680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}