{"id":146124,"date":"2025-05-28T12:07:49","date_gmt":"2025-05-28T10:07:49","guid":{"rendered":"https:\/\/www.startupbusiness.it\/openai-and-io-artificial-intelligence-in-search-of-the-perfect-hardware\/146124\/"},"modified":"2025-05-28T15:19:46","modified_gmt":"2025-05-28T13:19:46","slug":"openai-and-io-artificial-intelligence-in-search-of-the-perfect-hardware","status":"publish","type":"post","link":"https:\/\/www.startupbusiness.it\/en\/openai-and-io-artificial-intelligence-in-search-of-the-perfect-hardware\/146124\/","title":{"rendered":"OpenAI and IO, artificial intelligence in search of the perfect hardware"},"content":{"rendered":"\n<p>Beyond ChatGPT: OpenAI&#8217;s secret project<\/p>\n\n<p><em>Altman is reportedly working on a revolutionary new project<\/em><\/p>\n\n<p>At a time when OpenAI is losing liquidity and, as early as last autumn, the <a href=\"https:\/\/www.wsj.com\/tech\/ai\/fidji-simo-openai-245dd113?mod=article_inline\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">start-up itself had told investors that it would not generate profits before 2029<\/a>, expecting to <strong>lose $44 billion<\/strong> before it could do so, this month&#8217;s news sees the start-up <strong>spending $6.5 billion <\/strong>to acquire another start-up, <strong>Jony Ive<\/strong>&#8216;s Io.<\/p>\n\n<p>According to Ive himself, the former Apple designer, the man who designed some of <strong>Steve Jobs<\/strong>&#8216; devices and his right-hand man, <strong>the aim <\/strong>of the acquisition of his start-up is to &#8216;create a family of products for the age of generative intelligence&#8217;. But what that would be, many are already wondering.  <\/p>\n\n<p>Io&#8217;s 55 employees, including engineers and researchers, will now become part of OpenAI directly, while Ive, while acquiring &#8216;creative and design responsibilities&#8217;, will not become an employee of OpenAI. In fact, according to Sam Altman, &#8216;we have an opportunity to reimagine what it means to use a computer&#8217;, thus creating a product &#8216;never before seen in consumer hardware&#8217;. Altman stated in <a href=\"https:\/\/www.youtube.com\/watch?v=W09bIpc_3ms\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">the presentation video about the new project <\/a>(from which the picture is taken) that <strong>the product will be something never seen before<\/strong>. The invention will probably be launched <strong>next year<\/strong> and will consist neither of a computer, nor of a telephone, nor of a television set, nor of glasses, but of something that could replace all these.   <\/p>\n\n<p>On the same day that the acquisition of Io was announced, Sam Altman a few hours later gave a preview to his staff of the devices they are developing to be built with Ive himself, <a href=\"https:\/\/www.wsj.com\/tech\/ai\/what-sam-altman-told-openai-about-the-secret-device-hes-making-with-jony-ive-f1384005?mod=lead_feature_below_a_pos3\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">outlining plans to create 100 million models, the &#8216;AI companions&#8217;, <\/a>that will become part of everyone&#8217;s everyday life: &#8216;realising here the biggest thing we&#8217;ve ever done as a company&#8217;. And Altman speculated that the $6.5 billion acquisition has the potential to add <strong>a trillion dollars<\/strong> in value to OpenAI. <\/p>\n\n<p>In the presentation video, Altman and Ive offered a few clues about the secret project: the product will be able to <strong>fully recognise its surroundings and the user&#8217;s life, it will be non-intrusive, but &#8216;discreet, it will fit in your pocket or on your desk, and it will be the third most important device a person would put on their desk after a MacBook Pro and an iPhone&#8217;.<\/strong><\/p>\n\n<p>Ive spoke of &#8216;a new design movement&#8217;. Altman stated that it would be a &#8216;family of devices&#8217;, underlining his appreciation for the way Apple has long integrated its hardware and software offerings. <\/p>\n\n<p>And yet, Altman&#8217;s futuristic AI Companions might remind us of two other similar, past and failed attempts: the first was conceived by two of Ive&#8217;s former designer colleagues who were also Apple employees, Imran Chaudhri and Bethany Bongiorno, who with the start-up <strong>Humane<\/strong> had come up with an alternative to smartphones, exploiting <strong>artificial intelligence<\/strong> to offer a more natural and less invasive interaction: the <strong>AI Pin.<\/strong> Despite initial enthusiasm and the support of investors such as Microsoft and OpenAI itself, the AI Pin received criticism for its disappointing performance, overheating problems and limited functionality. Sales have fallen short of expectations, with many units returned by users. And, last February, Humane was acquired by HP, which decided to discontinue production of the AI Pin and decommission existing devices.   <\/p>\n\n<p>The other project similar to Altman&#8217;s ambitious new secret project, which also failed, was the <strong>Rabbit R1<\/strong>, a pocket-sized device launched in 2024 by the start-up Rabbit. This device also aimed to replace the smartphone by offering a personal assistant based on artificial intelligence. However, it faced similar criticism regarding its limited functionality and lack of real added value compared to existing smartphones.   <\/p>\n\n<p>In the meantime, imagination can conjure up anything from another project as reckless as it is currently fallacious, such as <strong>Zuckerberg<\/strong>&#8216;s Metaverse, to something epochal that could really consist of another <strong>industrial revolution.<\/strong> After all, until the advent of ChatGpt, no one would have ever imagined that classic browsers would be replaced by Altman&#8217;s platform: it is a fact now that most people no longer search on such engines, but directly on artificial intelligence platforms. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Altman-led company&#8217;s acquisition of the company founded by Jony Ive opens up new scenarios, but beware of past mistakes<\/p>\n","protected":false},"author":125,"featured_media":146113,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1346],"tags":[1324,1331,1428],"companies":[2707],"journalist":[1515],"class_list":["post-146124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-must-read","tag-artificial-intelligence-en","tag-innovation-en","tag-technology-en","companies-openai-en","journalist-giacomo-mele-en"],"featured_sizes_urls":{"thumbnail":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-alle-12.06.25.webp","width":150,"height":92,"crop":false,"srcset":false,"alt":"intelligenza artificiale"},"large":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-alle-12.06.25.webp","width":687,"height":423,"crop":false,"srcset":false,"alt":"intelligenza artificiale"},"2048x2048":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-alle-12.06.25.webp","width":687,"height":423,"crop":false,"srcset":false,"alt":"intelligenza artificiale"}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OpenAI and IO, artificial intelligence in search of the perfect hardware<\/title>\n<meta name=\"description\" content=\"The Altman-led company&#039;s acquisition of the company founded by Jony Ive opens up new scenarios, but beware of past mistakes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.startupbusiness.it\/en\/openai-and-io-artificial-intelligence-in-search-of-the-perfect-hardware\/146124\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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Co-fondatore di Designtech, l\u2019hub di innovazione che avvicina il mondo del design con quello della tecnologia. Advisor di Austrian Business Agency, Emil Banca, Fondazione Symbola, Fondazione Quadrans. Partecipa regolarmente a incontri, convegni, conferenze dedicate all\u2019ecosistema dell\u2019innovazione. E\u2019 stato co-organizzatore degli Italian Innovation Day and Series che si sono svolti dal dal 2016 al 2020 nelle citt\u00e0 di Tokyo in Giappone, Melbourne, Adelaide, Perth, Canberra in Australia e Singapore e co-organizzatore dell\u2019Italy India Innovation Day di AIICP 2021 e 2022. Ha curato il volume \u2018L\u2019innovazione che non ti aspetti. Contesti e visioni per l\u2019impresa\u2019 , l\u2019edizione italiana di \u2018La startup digitale, guida pratica step by step\u2019 e ha scritto la prefazione all\u2019edizione italiana de \u2018La quarta era\u2019 di Byron Reese, ed \u00e8 co-autore di \u2018Cosa e Dove: strategie digitali di ricerca del lavoro\u2019, tutti editi da FrancoAngeli. 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giornalista, fondatore e direttore di Startupbusiness, il primo magazine sull\u2019ecosistema startup e innovazione italiano. Co-fondatore di Designtech, l\u2019hub di innovazione che avvicina il mondo del design con quello della tecnologia. Advisor di Austrian Business Agency, Emil Banca, Fondazione Symbola, Fondazione Quadrans. Partecipa regolarmente a incontri, convegni, conferenze dedicate all\u2019ecosistema dell\u2019innovazione. E\u2019 stato co-organizzatore degli Italian Innovation Day and Series che si sono svolti dal dal 2016 al 2020 nelle citt\u00e0 di Tokyo in Giappone, Melbourne, Adelaide, Perth, Canberra in Australia e Singapore e co-organizzatore dell\u2019Italy India Innovation Day di AIICP 2021 e 2022. Ha curato il volume \u2018L\u2019innovazione che non ti aspetti. Contesti e visioni per l\u2019impresa\u2019 , l\u2019edizione italiana di \u2018La startup digitale, guida pratica step by step\u2019 e ha scritto la prefazione all\u2019edizione italiana de \u2018La quarta era\u2019 di Byron Reese, ed \u00e8 co-autore di \u2018Cosa e Dove: strategie digitali di ricerca del lavoro\u2019, tutti editi da FrancoAngeli. In passato \u00e8 stato curatore di StartupDigest Italy, coordinatore scientifico del Forum per la Ricerca della Provincia Autonoma di Trento, board member di TechChill Milano advisor di di ScaleIT , ha collaborato con Il Sole 24 Ore \u00e8 stato direttore di Innov\u2019azione, bimestrale edito da Apsti, ha collaborato con Corriere Innovazione ed \u00e8 stato presidente del comitato di selezione del Premio Marzotto e advisor di Cetif-Universit\u00e0 Cattolica Milano.","sameAs":["https:\/\/www.abirascid.com\/","https:\/\/www.linkedin.com\/in\/emilabirascid","https:\/\/x.com\/emilabirascid"],"url":"https:\/\/www.startupbusiness.it\/en\/author\/emil-abirascid\/"}]}},"author_name":"Emil Abirascid","categories_names":["Must Read"],"_links":{"self":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts\/146124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/users\/125"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/comments?post=146124"}],"version-history":[{"count":1,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts\/146124\/revisions"}],"predecessor-version":[{"id":146125,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts\/146124\/revisions\/146125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/media\/146113"}],"wp:attachment":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/media?parent=146124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/categories?post=146124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/tags?post=146124"},{"taxonomy":"companies","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/companies?post=146124"},{"taxonomy":"journalist","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/journalist?post=146124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}