{"id":146277,"date":"2025-06-09T11:25:38","date_gmt":"2025-06-09T09:25:38","guid":{"rendered":"https:\/\/www.startupbusiness.it\/eur-1-8-million-round-for-insurtech-fixxy\/146277\/"},"modified":"2025-06-09T13:45:27","modified_gmt":"2025-06-09T11:45:27","slug":"eur-1-8-million-round-for-insurtech-fixxy","status":"publish","type":"post","link":"https:\/\/www.startupbusiness.it\/en\/eur-1-8-million-round-for-insurtech-fixxy\/146277\/","title":{"rendered":"EUR 1.8 million round for insurtech Fixxy"},"content":{"rendered":"\n

Fixxy, a start-up operating in the market of warranty extensions for technological devices, announces that it has closed a pre-seed round of EUR 1.8 million in equity and leverage, <\/strong>partly guaranteed by Medio Credito Centrale and partly through Invitalia’s Smart&Start, and is aiming for a new round within 12 months to support geographic expansion and coverage diversification.<\/p>\n\n

The start-up proposes itself to the sector, which, according to a note, is worth EUR 120 billion globally today and will grow to EUR 285 billion by 2032, and in Italy, the consumer segment is worth EUR 1 billion and is still dominated by obsolete B2B2C models, with a digital, streamlined and customer-centric proposal, capable of disintermediating the entire process thanks to a formula based on monthly subscriptions and AI technology.<\/p>\n\n

You access the Fixxy site or app, select your device and choose your customised protection profile, based on your habits and needs.<\/p>\n\n

Everything is customisable and editable at any time, just like a streaming subscription. In the event of a problem, Fixxy activates a digital assistance path via artificial intelligence, which guides the user through to repair, quickly and easily. <\/p>\n\n

The user thus has the option of activating his or her own cover for faults, malfunctions and accidental damage, which can be repaired at the local Fixxy Point. Depending on requirements, it is also possible to add cosmetic damage and the possibility of shipping the device instead of physically bringing it to the Fixxy Point. The proposal is based on dynamic and affordable pricing that starts at EUR 2.49 per month, flexibility with the possibility of upgrading or downgrading, pausing, cancelling, digital diagnosis of the guardo and claim management via app, <\/strong>management via a specific CRM that allows retention and cross-selling activities to be optimised. <\/p>\n\n

CEO Lionello Guelfi says in a note: “Fixxy was born from a clear vision: to bring efficiency and transparency to a market with high potential but still opaque, through a scalable, direct and digital model. After years of experience in this sector, I know how urgent it is to innovate not only the service product, but also the relationship with the end customer. <\/strong> With Fixxy we want to become a European benchmark for tech protection, generating concrete value for users, partners and investors’.<\/p>\n\n

Fixxy is poised to scale both geographically in specific European markets, expand the product categories it manages, and introduce new services dedicated to SMEs. <\/em>Fixxy sees itself as a scalable vehicle for insurtech investors, with an expected EBITDA of 30 per cent in year five, an innovative acquisition model that leverages on referral networks and university ambassadors, and an ESG positioning focused on circular economy and sustainability.<\/p>\n","protected":false},"excerpt":{"rendered":"

The start-up aims to innovate in the field of extended warranties for technology devices and aims to expand in Europe<\/p>\n","protected":false},"author":125,"featured_media":146256,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1317],"tags":[1437,1143,1137,1136],"companies":[2721],"journalist":[1518],"class_list":["post-146277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-funding-news","tag-insurtech-en","tag-investments","tag-italy-en","tag-startup-en-2","companies-fixxy-en","journalist-editorial-staff-en"],"featured_sizes_urls":{"thumbnail":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2025\/06\/5-2.webp","width":150,"height":84,"crop":false,"srcset":false,"alt":"assicurazione 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