{"id":146481,"date":"2025-06-26T08:58:27","date_gmt":"2025-06-26T06:58:27","guid":{"rendered":"https:\/\/www.startupbusiness.it\/ferrari-puts-the-bow-to-the-wind-with-the-hypersail-project\/146481\/"},"modified":"2025-06-26T09:22:40","modified_gmt":"2025-06-26T07:22:40","slug":"ferrari-puts-the-bow-to-the-wind-with-the-hypersail-project","status":"publish","type":"post","link":"https:\/\/www.startupbusiness.it\/en\/ferrari-puts-the-bow-to-the-wind-with-the-hypersail-project\/146481\/","title":{"rendered":"Ferrari puts the bow to the wind with the Hypersail project"},"content":{"rendered":"\n<p>The man who has made speed, design and lifestyle a recognised flag throughout the world has now decided that he does not want to stop at the tarmac. After dominating the tracks,  <strong>Ferrari puts the bow to the sea. And it does so with Hypersail, the Prancing Horse&#8217;s first official project in the sailing world <\/strong>a 100% electric and flying sailboat, designed to rewrite the rules of sailing with the same ambition with which Maranello has redefined those of Formula 1 and motor racing.<\/p>\n\n<p><strong>Hypersail is not just a boat, it is an extreme mobility concept with: foil-based architecture, full-electric propulsion, ultra-light composite materials. <\/strong>A project born from the collaboration between visionary designers and aerodynamic engineers, which expands the boundaries of the Ferrari universe far beyond the road. <\/p>\n\n<p>Hypersail is not just design. It is pure strategy. With this project, Ferrari enters the world of technological and sustainable lifestyle, presiding over a new symbolic space: that of fluid innovation, where speed, elegance and avant-garde coexist in dynamic equilibrium.  <\/p>\n\n<p><strong>Ferrari is not taking part in a regatta: it is sending out a message. The real luxury today is not to possess, but to know how to navigate change with intelligence and beauty, and to do this to the best of its ability, it has called on Giovanni Soldini <\/strong> who will be the &#8216;first driver&#8217; of the new 100-foot-long boat with a 40-metre mast. Hypersail is a maritime start-up with Maranello DNA. <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1151\" height=\"768\" src=\"http:\/\/www.startupbusiness.it\/wp-content\/uploads\/2025\/06\/WhatsApp-Image-2025-06-26-at-08.27.08.webp\" alt=\"\" class=\"wp-image-146477\"\/><figcaption class=\"wp-element-caption\">The Ferrari Hypersail team with John Elkann and Giovanni Soldini in the middle<\/figcaption><\/figure>\n\n<p>A friend once told me: &#8216;a Ferrari has a price. A yacht, on the other hand, may have none&#8217;. It is precisely on the sea that a new market is opening up for Ferrari: that of high-end yachts. Because whoever has been able to design perfection on four wheels can also do it on the waves.  <\/p>\n\n<p>Looking ahead, the question arises: who will represent Italy in the America&#8217;s Cup of the future? <a href=\"https:\/\/www.startupbusiness.it\/en\/good-wind-in-naples-the-americas-cup-for-the-first-time-in-italy\/145922\/\" target=\"_blank\" rel=\"noreferrer noopener\">Maybe in Naples<\/a>, after 2027. To compete requires vision, engineering, courage and over one hundred million euros per year. A sum that Ferrari already invests in Formula 1. And if the model works on supercars, why not replicate it in the world of racing boats? <strong>Meanwhile, Alfa Romeo, the jewel in the crown of the Stellantis group, has entered Luna Rossa alongside Prada<\/strong>. Study? Evolution? Or perhaps the first signs of a new synergy between the automotive and high-tech, high-style competitive sectors?       <\/p>\n\n<p>Those who work with start-ups know that there are never too many dreams and scenarios. You just need minds capable of accelerating them, and today that mind could be John Elkann, thinking of Ferrari in the America&#8217;s Cup would mean following in the footsteps of Gianni Agnelli, the legend of Azzurra, and an Italy that still knows how to amaze the world. <br\/><br\/>A new course has just opened. And it might just be the beginning. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new boat will be 100 feet long, have a 40-metre mast, be electric and equipped with a foil and will be &#8216;piloted&#8217; by Giovanni Soldini<\/p>\n","protected":false},"author":125,"featured_media":146476,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1346],"tags":[1331,1137,1446],"companies":[2748],"journalist":[2238],"class_list":["post-146481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-must-read","tag-innovation-en","tag-italy-en","tag-sportech-en","companies-ferrari-en","journalist-antonio-prigiobbo-en"],"featured_sizes_urls":{"thumbnail":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2025\/06\/Technical_image_-_1_93de7ca2-4f20-4280-8c84-ae30b7554bcf.webp","width":150,"height":84,"crop":false,"srcset":false,"alt":"ferrari vela"},"large":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2025\/06\/Technical_image_-_1_93de7ca2-4f20-4280-8c84-ae30b7554bcf.webp","width":1024,"height":576,"crop":false,"srcset":false,"alt":"ferrari vela"},"2048x2048":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2025\/06\/Technical_image_-_1_93de7ca2-4f20-4280-8c84-ae30b7554bcf.webp","width":1280,"height":720,"crop":false,"srcset":false,"alt":"ferrari vela"}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ferrari puts the bow to the wind with the Hypersail project<\/title>\n<meta name=\"description\" content=\"The new boat will be 100 feet long, have a 40-metre mast, be electric and equipped with a foil and will be &#039;piloted&#039; by Giovanni Soldini\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.startupbusiness.it\/en\/ferrari-puts-the-bow-to-the-wind-with-the-hypersail-project\/146481\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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Co-fondatore di Designtech, l\u2019hub di innovazione che avvicina il mondo del design con quello della tecnologia. Advisor di Austrian Business Agency, Emil Banca, Fondazione Symbola, Fondazione Quadrans. Partecipa regolarmente a incontri, convegni, conferenze dedicate all\u2019ecosistema dell\u2019innovazione. E\u2019 stato co-organizzatore degli Italian Innovation Day and Series che si sono svolti dal dal 2016 al 2020 nelle citt\u00e0 di Tokyo in Giappone, Melbourne, Adelaide, Perth, Canberra in Australia e Singapore e co-organizzatore dell\u2019Italy India Innovation Day di AIICP 2021 e 2022. Ha curato il volume \u2018L\u2019innovazione che non ti aspetti. 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Co-fondatore di Designtech, l\u2019hub di innovazione che avvicina il mondo del design con quello della tecnologia. Advisor di Austrian Business Agency, Emil Banca, Fondazione Symbola, Fondazione Quadrans. Partecipa regolarmente a incontri, convegni, conferenze dedicate all\u2019ecosistema dell\u2019innovazione. E\u2019 stato co-organizzatore degli Italian Innovation Day and Series che si sono svolti dal dal 2016 al 2020 nelle citt\u00e0 di Tokyo in Giappone, Melbourne, Adelaide, Perth, Canberra in Australia e Singapore e co-organizzatore dell\u2019Italy India Innovation Day di AIICP 2021 e 2022. Ha curato il volume \u2018L\u2019innovazione che non ti aspetti. Contesti e visioni per l\u2019impresa\u2019 , l\u2019edizione italiana di \u2018La startup digitale, guida pratica step by step\u2019 e ha scritto la prefazione all\u2019edizione italiana de \u2018La quarta era\u2019 di Byron Reese, ed \u00e8 co-autore di \u2018Cosa e Dove: strategie digitali di ricerca del lavoro\u2019, tutti editi da FrancoAngeli. In passato \u00e8 stato curatore di StartupDigest Italy, coordinatore scientifico del Forum per la Ricerca della Provincia Autonoma di Trento, board member di TechChill Milano advisor di di ScaleIT , ha collaborato con Il Sole 24 Ore \u00e8 stato direttore di Innov\u2019azione, bimestrale edito da Apsti, ha collaborato con Corriere Innovazione ed \u00e8 stato presidente del comitato di selezione del Premio Marzotto e advisor di Cetif-Universit\u00e0 Cattolica Milano.","sameAs":["https:\/\/www.abirascid.com\/","https:\/\/www.linkedin.com\/in\/emilabirascid","https:\/\/x.com\/emilabirascid"],"url":"https:\/\/www.startupbusiness.it\/en\/author\/emil-abirascid\/"}]}},"author_name":"Emil Abirascid","categories_names":["Must Read"],"_links":{"self":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts\/146481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/users\/125"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/comments?post=146481"}],"version-history":[{"count":1,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts\/146481\/revisions"}],"predecessor-version":[{"id":146482,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts\/146481\/revisions\/146482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/media\/146476"}],"wp:attachment":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/media?parent=146481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/categories?post=146481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/tags?post=146481"},{"taxonomy":"companies","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/companies?post=146481"},{"taxonomy":"journalist","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/journalist?post=146481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}