{"id":146667,"date":"2025-07-08T10:47:41","date_gmt":"2025-07-08T08:47:41","guid":{"rendered":"https:\/\/www.startupbusiness.it\/getpicas-fundraising-rises-to-e5-million-with-the-entry-of-pranaventures\/146667\/"},"modified":"2025-07-08T11:20:08","modified_gmt":"2025-07-08T09:20:08","slug":"getpicas-fundraising-rises-to-e5-million-with-the-entry-of-pranaventures","status":"publish","type":"post","link":"https:\/\/www.startupbusiness.it\/en\/getpicas-fundraising-rises-to-e5-million-with-the-entry-of-pranaventures\/146667\/","title":{"rendered":"GetPica’s fundraising rises to \u20ac5 million with the entry of PranaVentures"},"content":{"rendered":"\n

PranaVentures, a venture capital firm specialising in seed and post-seed investments in high-tech startups,<\/strong> has announced that it has led a new round of investment in GetPica,<\/strong> an AI platform for the automatic, secure and personalised distribution of photographic content in events, entertainment and hospitality contexts.<\/p>\n\n

With this transaction, the start-up brings its total funding to \u20ac5 million starting in 2022. PranaVentures joins investors who already believed in GetPica’s vision, such as CDP Venture Capital, through the Fondo Rilancio Startup, and strategic business angels. The new capital will be used to support the company’s international expansion. <\/p>\n\n

Founded in Cervia by Manolo Martini, Enrico Minotti and Daniele Lazzara (pictured), GetPica has developed proprietary technology that allows event participants and travellers to receive their photos in real time and in total privacy, taken by official photographers<\/strong>. Guest identification is done through facial recognition, which is activated by a simple selfie, allowing instant, private and secure access to personal content, photos and videos.<\/p>\n\n

Used in over 400 active partnerships in 55 countries by clients such as Campari, Costa Cruises, LinkedIn, Louis Vuitton and Netflix, <\/strong>GetPica is now present in contexts such as sporting events, holiday destinations, cruise ships, amusement parks, corporate events and private ceremonies, with over two million registered users and a billion photos delivered.<\/p>\n\n

The platform combines instant delivery functionality, an integrated marketplace for content sales, and advanced marketing automation tools. This allows brands to offer an innovative service, increase participant engagement, and activate personalised retargeting and up-selling strategies.<\/p>\n\n

In a context where facial recognition technologies are rapidly spreading in sectors such as tourism and entertainment, GetPica adopts an ethical and privacy-by-design approach: images are only visible to authenticated users, and the faces of unauthorised subjects are anonymised using AI. Furthermore, to further protect privacy, the company has already filed several patents. <\/p>\n\n

Lisa Di Sevo, CEO and managing partner of PranaVentures, said in a statement: “GetPica is revolutionising the digitisation of the photographic experience at events, transforming a traditionally static moment into an opportunity for personalised engagement between brands and audiences. <\/strong>The technology developed is robust, compliant with privacy regulations and already adopted by international players. The results achieved so far are significant, but the potential is still enormous. We are excited to accompany them in this new phase of growth. <\/p>\n\n

Thanks to the capital invested and operational support provided by PranaVentures, GetPica, with revenues of nearly \u20ac4 million in 2024, of which over 60% generated abroad, aims to accelerate growth through the development of its SaaS service and entry into strategic markets such as the United States, the Middle East and Asia.<\/p>\n\n

Manolo Martini, CEO and co-founder of GetPica, states: “With the entry of PranaVentures, GetPica is entering a new phase of strategic growth. The validation of our model in 55 countries and a user base of two million now allows us to scale globally. <\/strong> This round of investment will enable us to further strengthen our AI platform, accelerate the development of our SaaS model, consolidate our presence in Europe and begin expansion into high-potential markets. Our goal is clear: to establish ourselves as an international benchmark in technologies for the recognition and secure, personalised distribution of event photos. <\/p>\n","protected":false},"excerpt":{"rendered":"

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Co-fondatore di Designtech, l\u2019hub di innovazione che avvicina il mondo del design con quello della tecnologia. Advisor di Austrian Business Agency, Emil Banca, Fondazione Symbola, Fondazione Quadrans. Partecipa regolarmente a incontri, convegni, conferenze dedicate all\u2019ecosistema dell\u2019innovazione. E\u2019 stato co-organizzatore degli Italian Innovation Day and Series che si sono svolti dal dal 2016 al 2020 nelle citt\u00e0 di Tokyo in Giappone, Melbourne, Adelaide, Perth, Canberra in Australia e Singapore e co-organizzatore dell\u2019Italy India Innovation Day di AIICP 2021 e 2022. Ha curato il volume \u2018L\u2019innovazione che non ti aspetti. Contesti e visioni per l\u2019impresa\u2019 , l\u2019edizione italiana di \u2018La startup digitale, guida pratica step by step\u2019 e ha scritto la prefazione all\u2019edizione italiana de \u2018La quarta era\u2019 di Byron Reese, ed \u00e8 co-autore di \u2018Cosa e Dove: strategie digitali di ricerca del lavoro\u2019, tutti editi da FrancoAngeli. In passato \u00e8 stato curatore di StartupDigest Italy, coordinatore scientifico del Forum per la Ricerca della Provincia Autonoma di Trento, board member di TechChill Milano advisor di di ScaleIT , ha collaborato con Il Sole 24 Ore \u00e8 stato direttore di Innov\u2019azione, bimestrale edito da Apsti, ha collaborato con Corriere Innovazione ed \u00e8 stato presidente del comitato di selezione del Premio Marzotto e advisor di Cetif-Universit\u00e0 Cattolica Milano.","sameAs":["https:\/\/www.abirascid.com\/","https:\/\/www.linkedin.com\/in\/emilabirascid","https:\/\/x.com\/emilabirascid"],"url":"https:\/\/www.startupbusiness.it\/en\/author\/emil-abirascid\/"}]}},"author_name":"Emil Abirascid","categories_names":["Funding News"],"_links":{"self":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts\/146667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/users\/125"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/comments?post=146667"}],"version-history":[{"count":1,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts\/146667\/revisions"}],"predecessor-version":[{"id":146668,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts\/146667\/revisions\/146668"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/media\/146656"}],"wp:attachment":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/media?parent=146667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/categories?post=146667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/tags?post=146667"},{"taxonomy":"companies","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/companies?post=146667"},{"taxonomy":"journalist","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/journalist?post=146667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}