{"id":147314,"date":"2025-09-11T11:06:07","date_gmt":"2025-09-11T09:06:07","guid":{"rendered":"https:\/\/www.startupbusiness.it\/revolut-reaches-four-million-users-in-italy\/147314\/"},"modified":"2025-09-11T11:13:41","modified_gmt":"2025-09-11T09:13:41","slug":"revolut-reaches-four-million-users-in-italy","status":"publish","type":"post","link":"https:\/\/www.startupbusiness.it\/en\/revolut-reaches-four-million-users-in-italy\/147314\/","title":{"rendered":"Revolut reaches four million users in Italy"},"content":{"rendered":"\n

Fintech scale-up Revolut has announced that it has surpassed four million customers in Italy, placing it among the top five Italian banks in terms of customer numbers, <\/strong>after ranking first among foreign banks operating in the country. This new milestone comes after the announcement of three million customers last January. <\/p>\n\n

\u201cItalians’ interest in Revolut is growing rapidly. Today, four Italians per minute become Revolut customers, which means that we offer a product that is right for the market and that our brand is truly appreciated. With almost one in ten Italians currently a Revolut customer (calculated on the adult Italian population aged 18 and over, 2023 data), we aim to be among the top three Italian banks in terms of customer numbers by 2026,” said Ignacio Zunzunegui, head of growth for Southern Europe, in a statement. <\/strong>– The reasons for Revolut’s success in Italy can be found in a powerful product that goes beyond banking and truly meets customer needs, and in a brand that is able to inspire our audience by sharing its vision and values with them.<\/p>\n\n

Revolut’s growth in Italy is the result of a deep commitment to strengthening and localising its product offering to best meet the needs of Italian customers. The company has recently enhanced its app with innovative features such as eSIMs<\/a> to stay connected while travelling, Duo for better financial management of paid plan benefits, and the RevPoints loyalty programme, which rewards customers with air miles and discounts on experiences and accommodation as they spend (RevPoints, Stays and Experiences terms and conditions apply). In the near future, Italy will also receive the latest generation of Revolut ATMs, which have just been launched in Spain.<\/strong> The Unrestricted Deposit Account, which offers a flexible savings solution for adults and children with interest rates of up to 2.50% paid daily, has seen over 100,000 accounts opened in Italy since its launch last January. <\/p>\n\n

At the same time, Revolut has entered into high-profile partnerships to connect with its customers’ passions. Globally, the partnership with Audi will kick off a series of initiatives for Formula 1 fans starting in 2026, while in Italy, the agreement with Como 1907 will allow the company to forge strong ties with the football community. <\/p>\n\n

A key factor in Revolut’s growth in Italy has been the recent launch of Italian IBANs, <\/a>which simplify everyday transactions, allowing users to receive their salaries into their Revolut accounts and pay bills or direct debits without any hassle. All this is done under the supervision of the Italian regulatory authority. <\/p>\n\n

With the introduction of IT IBANs, Revolut has seen a significant increase in adoption as a primary account: customers receiving their salary into their Revolut account have increased by 62% since last November, with LT IBANs; customers topping up their Revolut account with at least \u20ac1,000 per month have increased by 630% since last November.<\/p>\n\n

“We are seeing a clear ‘IBAN effect’ on how our customers use Revolut, with a tangible increase in its use as a primary account compared to when we did not have a local IBAN and branch,” adds Nicola Vicino, <\/em>general manager of Revolut Bank Italia.<\/strong> (in the photo) – On the one hand, we see that the number of customers who have decided to receive their salary on Revolut has increased since the introduction of IBAN, but on the other hand, we see that many people who still receive their salary elsewhere prefer to use Revolut for their daily expenses. This shows that our customer experience is appreciated and that people really trust our company and our products. <\/p>\n\n

All Revolut accounts with an IT IBAN are managed by the Italian branch of Revolut Bank UAB and supervised by the local regulatory authority (Bank of Italy) and the European Central Bank. Customer deposits continue to be covered up to \u20ac100,000 by the Deposit Guarantee Fund of the Bank of Lithuania. <\/p>\n\n

Revolut recently announced the creation of a new headquarters for Western Europe in Paris, which will also manage the operations of the Italian branch in the future.<\/strong> Revolut will apply for a French banking licence from the Autorit\u00e9 de Contr\u00f4le Prudentiel et de R\u00e9solution (ACPR), the regulatory authority responsible for supervising the French banking sector. <\/p>\n\n

Revolut has appointed Fr\u00e9d\u00e9ric Oud\u00e9a, who led Soci\u00e9t\u00e9 G\u00e9n\u00e9rale for over 15 years, as chairman of Revolut Western Europe,<\/strong> marking another significant milestone in the company’s expansion strategy in the region. Earlier this year, Revolut announced Paris as its headquarters for Western Europe, backed by a \u00a31 billion investment plan and plans to apply for a French banking licence, demonstrating a long-term commitment to the ecosystem. Since then, the company has shared its hiring plans for France and Western Europe and appointed B\u00e9atrice Cossa-Dumurgier as CEO for Western Europe.<\/strong> <\/p>\n\n

Fr\u00e9d\u00e9ric Oud\u00e9a’s appointment comes at a time when Revolut is accelerating its strategy of localising operations and improving regulatory alignment in its key Western European markets, including France, Germany, Ireland, Italy, Portugal and Spain. As part of this transformation, the company is finalising the creation of a Board of Directors for Western Europe, composed of experienced figures from the financial, regulatory and digital sectors. The initial members include: Fr\u00e9d\u00e9ric Oud\u00e9a, Chairman of the Board of Directors; Brigitte Cantaloube, Independent Non-Executive Member of the Board of Directors; B\u00e9atrice Cossa-Dumurgier, CEO Western Europe at Revolut; Pierre D\u00e9cot\u00e9, Group Chief Risk & Compliance Officer at Revolut; Siddhartha Jajodia, Group Chief Banking Officer at Revolut; and Pascal Pincemin, Independent Non-Executive Member of the Board of Directors.<\/strong> <\/p>\n\n

At the same time, Revolut is establishing an Executive Committee dedicated to Western Europe to define Revolut’s long-term strategy across the region and implement it effectively and responsibly. Initial members include: B\u00e9atrice Cossa-Dumurgier, CEO Western Europe (formerly Soci\u00e9t\u00e9 G\u00e9n\u00e9rale, BNP Paribas); Jean Lecomte, Deputy CEO & Chief Operating Officer (formerly Younited, McKinsey); Kawtar Adlani, Chief Financial Officer (formerly CCF); Jean-Sebastien Goetschy, Chief Information Officer (formerly Soci\u00e9t\u00e9 G\u00e9n\u00e9rale, Caisse d’\u00c9pargne, BPCE), Marion Goyenetche, Head of Legal (formerly ACPR, ECB), Bastien Moreno, Head of Internal Audit (formerly bunq, BNP Paribas), and Aur\u00e9lie Ranouil, Chief Compliance Officer (formerly N26, Deutsche Bank).<\/strong> <\/p>\n","protected":false},"excerpt":{"rendered":"

Fintech continues to grow both in our country and in Europe, where it recently opened its continental headquarters in Paris.<\/p>\n","protected":false},"author":125,"featured_media":147309,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1345],"tags":[2236,1318,1137,1323],"companies":[2339],"journalist":[1518],"class_list":["post-147314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scaleup","tag-europa-en","tag-fintech-en","tag-italy-en","tag-scaleup-en","companies-revolut-en","journalist-editorial-staff-en"],"featured_sizes_urls":{"thumbnail":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2025\/09\/Nicola-Vicino-GM-Revolut-low-res.webp","width":150,"height":100,"crop":false,"srcset":false,"alt":"fintech 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Co-fondatore di Designtech, l\u2019hub di innovazione che avvicina il mondo del design con quello della tecnologia. Advisor di Austrian Business Agency, Emil Banca, Fondazione Symbola, Fondazione Quadrans. Partecipa regolarmente a incontri, convegni, conferenze dedicate all\u2019ecosistema dell\u2019innovazione. E\u2019 stato co-organizzatore degli Italian Innovation Day and Series che si sono svolti dal dal 2016 al 2020 nelle citt\u00e0 di Tokyo in Giappone, Melbourne, Adelaide, Perth, Canberra in Australia e Singapore e co-organizzatore dell\u2019Italy India Innovation Day di AIICP 2021 e 2022. Ha curato il volume \u2018L\u2019innovazione che non ti aspetti. Contesti e visioni per l\u2019impresa\u2019 , l\u2019edizione italiana di \u2018La startup digitale, guida pratica step by step\u2019 e ha scritto la prefazione all\u2019edizione italiana de \u2018La quarta era\u2019 di Byron Reese, ed \u00e8 co-autore di \u2018Cosa e Dove: strategie digitali di ricerca del lavoro\u2019, tutti editi da FrancoAngeli. In passato \u00e8 stato curatore di StartupDigest Italy, coordinatore scientifico del Forum per la Ricerca della Provincia Autonoma di Trento, board member di TechChill Milano advisor di di ScaleIT , ha collaborato con Il Sole 24 Ore \u00e8 stato direttore di Innov\u2019azione, bimestrale edito da Apsti, ha collaborato con Corriere Innovazione ed \u00e8 stato presidente del comitato di selezione del Premio Marzotto e advisor di Cetif-Universit\u00e0 Cattolica Milano.","sameAs":["https:\/\/www.abirascid.com\/","https:\/\/www.linkedin.com\/in\/emilabirascid","https:\/\/x.com\/emilabirascid"],"url":"https:\/\/www.startupbusiness.it\/en\/author\/emil-abirascid\/"}]}},"author_name":"Emil Abirascid","categories_names":["Scaleup"],"_links":{"self":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts\/147314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/users\/125"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/comments?post=147314"}],"version-history":[{"count":1,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts\/147314\/revisions"}],"predecessor-version":[{"id":147315,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts\/147314\/revisions\/147315"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/media\/147309"}],"wp:attachment":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/media?parent=147314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/categories?post=147314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/tags?post=147314"},{"taxonomy":"companies","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/companies?post=147314"},{"taxonomy":"journalist","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/journalist?post=147314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}