{"id":147371,"date":"2025-09-15T10:57:42","date_gmt":"2025-09-15T08:57:42","guid":{"rendered":"https:\/\/www.startupbusiness.it\/e1-5-million-round-for-foodtech-bottle-up\/147371\/"},"modified":"2025-09-15T11:30:49","modified_gmt":"2025-09-15T09:30:49","slug":"e1-5-million-round-for-foodtech-bottle-up","status":"publish","type":"post","link":"https:\/\/www.startupbusiness.it\/en\/e1-5-million-round-for-foodtech-bottle-up\/147371\/","title":{"rendered":"\u20ac1.5 million round for foodtech Bottle-Up"},"content":{"rendered":"\n

Bottle-Up, a Tuscan foodtech start-up specialising in the on-demand customisation of food and wine products and private labels, has announced that it has closed a \u20ac1.5 million round with an international family office. <\/strong>After a phase of self-financed growth that led the company to break even in 2024, the transaction represents its first institutional capital increase. <\/p>\n\n

The resources will be used primarily in four key areas: upgrading proprietary software for supply chain digitisation, expanding the team with new key personnel, investing in state-of-the-art customisation machinery, and international expansion.<\/p>\n\n

Founded in 2015 by Francesco Farnetani, a former Deloitte consultant, Bottle-Up has transformed an intuition \u2013 replicating in wine the customisation model experimented with a Nike configurator \u2013 into a solid project in the Italian food-winetech landscape. <\/p>\n\n

From the first Tuscan wines with customised labels to the current portfolio of over 250 private label products, including wines, beers, spirits, oil, non-alcoholic beverages, fruit extracts, savoury snacks, dried and dehydrated fruit, as well as pasta, condiment sauces and traditional Christmas and Easter desserts, Bottle-Up has built a scalable model that integrates Italian craftsmanship, e-commerce and digital logistics, making customisation, which until yesterday was reserved for large players, accessible to SMEs and private customers without minimum order requirements<\/strong>. Thanks to its proprietary technology platform, which combines a web configurator, API system, dynamic pricing algorithms and an integrated logistics infrastructure, Bottle-Up manages the entire process: from product selection to bottling and packaging, from label design to delivery. <\/p>\n\n

Bottle-Up closes 2024 with a substantial balance between costs and revenues, with a broad portfolio of private label products, a 950 m\u00b2 facility equipped with proprietary machinery, and third-party logistics services for food producers and companies. Today, the company caters to a wide and diverse audience: from B2C to corporate companies, from hotels and restaurants to export and retail, to third-party logistics services. <\/p>\n\n

The round marks the start of a new phase of international growth: from resilience to scalability, with the aim of consolidating Bottle-Up’s position as a key player in Europe and non-EU markets.<\/p>\n\n

“With this round, we are opening a new chapter, moving from resilience to the actual development phase, while maintaining a sustainable approach focused on business solidity. Our mission is to make the customisation of food and wine products accessible to everyone, digitising the entire supply chain and promoting Italian-made products around the world,” said Francesco Farnetani, founder and CEO of Bottle-Up, in a statement.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The Tuscan start-up specialises in the customisation of food products and is now aiming for internationalisation<\/p>\n","protected":false},"author":125,"featured_media":147369,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1317],"tags":[1825,1143,1137,1136],"companies":[2894],"journalist":[1518],"class_list":["post-147371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-funding-news","tag-food-tech-en","tag-investments","tag-italy-en","tag-startup-en-2","companies-bottle-up-en","journalist-editorial-staff-en"],"featured_sizes_urls":{"thumbnail":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2025\/09\/FOTO-11.webp","width":150,"height":100,"crop":false,"srcset":false,"alt":"vino 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