{"id":147746,"date":"2025-10-02T14:42:09","date_gmt":"2025-10-02T12:42:09","guid":{"rendered":"https:\/\/www.startupbusiness.it\/the-beautiful-work-week-returns-to-milan-from-11-to-14-november\/147746\/"},"modified":"2025-10-02T15:04:27","modified_gmt":"2025-10-02T13:04:27","slug":"the-beautiful-work-week-returns-to-milan-from-11-to-14-november","status":"publish","type":"post","link":"https:\/\/www.startupbusiness.it\/en\/the-beautiful-work-week-returns-to-milan-from-11-to-14-november\/147746\/","title":{"rendered":"The Beautiful Work Week returns to Milan from 11 to 14 November"},"content":{"rendered":"\n<p>As l<a href=\"https:\/\/www.startupbusiness.it\/en\/milan-hosts-the-first-italian-edition-of-beautiful-work-week\/142723\/\" target=\"_blank\" rel=\"noreferrer noopener\">ast year for its first edition<\/a>, Startupbusiness is a media partner of <a href=\"https:\/\/www.beautifulworkweek.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Beautiful Work Week <\/a>2025, an event dedicated to promoting beautiful work and the regenerative economy, an approach that sees work as care rather than consumption, aimed at unleashing potential rather than managing it, and which seeks to nurture people, relationships and contexts.<\/p>\n\n<p>Conceived and organised by Cocoon Pro, in partnership with Alef, ALTA, Dual, Otherwise and Quint, BWW takes place in Milan at Parco Center from 11 to 14 November. It is a unique opportunity to explore ideas, methodologies, tools, techniques and visions that focus on the future of work.<\/p>\n\n<p>The initiative will take place over four days: 11 November opening day with panel discussions and talks; 12 November Global serious games fest; 13 November workshop on the theme of &#8216;Conversations, intelligence and regeneration&#8217;; 14 November workshop on the theme of &#8216;Technologies that change work&#8217;.<\/p>\n\n<p>Tuesday 11th will be enriched by talks and networking opportunities dedicated to exploring how regenerative practices can be applied in our lives and organisations. Speakers include Gaia Romani, Councillor for Decentralisation, Neighbourhoods and Participation, General Civic Services of the Municipality of Milan; Giordano Apostoli, President of CNA Brescia and Vice-President of CNA Lombardy; Renato Pocaterra, General Manager of Dianova; Alessandra Zagli, Vice-President of Lama Impresa Sociale; Roberta Franceschinelli, President of Lo Stato dei Luoghi. <\/p>\n\n<p><strong>On Wednesday 12th, the Global Serious Games Fest, a series of experiences and workshops dedicated to serious gaming.<\/strong> A practical approach to understanding how these tools can enhance human systems, breaking down communication barriers and enabling collaboration and co-creation. Among the 12 topics proposed: choices and leadership with SGS-Serious Games System, Gestalt and Serious Games for Change, small habits and Theory U, Lego Serious Play and the hero&#8217;s journey, Playmobil Pro for co-creating a vision of the future. <\/p>\n\n<p><strong>On Thursday 13th, Otherwise, Dual and ALTA will offer three workshops dedicated to organisational culture as a decisive lever for innovation and competitiveness.<\/strong> Through interactive experiences and in-depth discussions, participants will explore how to activate courage, trust and collaboration in contexts of change, understand the potential and limitations of AI, and interpret corporate culture in order to evolve it in a regenerative way.<\/p>\n\n<p><strong>On Friday 14th, Quint, Cocoon Pro and Alef will offer two workshops looking at the future of work, with a focus on the impact of artificial intelligence on talent management and team dynamics.<\/strong> A day to explore how assessment, performance and collaboration are changing, opening up new possibilities and challenges for organisations and professionals.<\/p>\n\n<p>Startupbusiness readers who wish to do so can <a href=\"https:\/\/www.beautifulworkweek.com\/biglietti\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">purchase tickets <\/a> to attend the event using the discount codes Startupbusiness5 for a 5% reduction on the day purchased (12-13-14 November) and Startupbusiness-od for free access to the open day (11 November).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The event organised by Cocoon Pro focuses on the value of work in a generative economy context<\/p>\n","protected":false},"author":125,"featured_media":147741,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1328],"tags":[1376,1331,1137,1383],"companies":[2953],"journalist":[1518],"class_list":["post-147746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-events-en","tag-innovation-en","tag-italy-en","tag-work","companies-beautiful-work-week-en","journalist-editorial-staff-en"],"featured_sizes_urls":{"thumbnail":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2025\/10\/54687016040_37d01100c0_c.webp","width":150,"height":100,"crop":false,"srcset":false,"alt":"evento lavoro"},"large":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2025\/10\/54687016040_37d01100c0_c.webp","width":799,"height":533,"crop":false,"srcset":false,"alt":"evento lavoro"},"2048x2048":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2025\/10\/54687016040_37d01100c0_c.webp","width":799,"height":533,"crop":false,"srcset":false,"alt":"evento lavoro"}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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Co-fondatore di Designtech, l\u2019hub di innovazione che avvicina il mondo del design con quello della tecnologia. Advisor di Austrian Business Agency, Emil Banca, Fondazione Symbola, Fondazione Quadrans. Partecipa regolarmente a incontri, convegni, conferenze dedicate all\u2019ecosistema dell\u2019innovazione. E\u2019 stato co-organizzatore degli Italian Innovation Day and Series che si sono svolti dal dal 2016 al 2020 nelle citt\u00e0 di Tokyo in Giappone, Melbourne, Adelaide, Perth, Canberra in Australia e Singapore e co-organizzatore dell\u2019Italy India Innovation Day di AIICP 2021 e 2022. Ha curato il volume \u2018L\u2019innovazione che non ti aspetti. Contesti e visioni per l\u2019impresa\u2019 , l\u2019edizione italiana di \u2018La startup digitale, guida pratica step by step\u2019 e ha scritto la prefazione all\u2019edizione italiana de \u2018La quarta era\u2019 di Byron Reese, ed \u00e8 co-autore di \u2018Cosa e Dove: strategie digitali di ricerca del lavoro\u2019, tutti editi da FrancoAngeli. In passato \u00e8 stato curatore di StartupDigest Italy, coordinatore scientifico del Forum per la Ricerca della Provincia Autonoma di Trento, board member di TechChill Milano advisor di di ScaleIT , ha collaborato con Il Sole 24 Ore \u00e8 stato direttore di Innov\u2019azione, bimestrale edito da Apsti, ha collaborato con Corriere Innovazione ed \u00e8 stato presidente del comitato di selezione del Premio Marzotto e advisor di Cetif-Universit\u00e0 Cattolica Milano.\",\"sameAs\":[\"https:\\\/\\\/www.abirascid.com\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/emilabirascid\",\"https:\\\/\\\/x.com\\\/emilabirascid\"],\"url\":\"https:\\\/\\\/www.startupbusiness.it\\\/en\\\/author\\\/emil-abirascid\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Beautiful Work Week returns to Milan from 11 to 14 November - Startupbusiness.it","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.startupbusiness.it\/en\/the-beautiful-work-week-returns-to-milan-from-11-to-14-november\/147746\/","og_locale":"en_US","og_type":"article","og_title":"The Beautiful Work Week returns to Milan from 11 to 14 November - 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