The Juventus football club has launched an open innovation programme called Juventus Forward: “Juventus has always been at the forefront of innovation, and this initiative is clear proof of that. We must consider innovation a strategic issue for the coming years,” said Damien Comolli, CEO of Juventus, in a statement.<\/p>\n\n
The initiative represents the beating heart of Juventus’ open innovation, a strategic bridge between the club, start-ups, partners, talents and a community working on sport, technology and applied innovation. Juventus Forward was born from the awareness that innovation is no longer an option, but the only way to build lasting and sustainable value in modern football. <\/p>\n\n
At the launch of the programme, two partners were presented who are set to strengthen the Club’s innovation process: CDP Venture Capital will relocate its Accelerator dedicated to the Sportech and Wellness vertical from Rome to Turin, making the Allianz Stadium a new national hub for sports start-ups and business acceleration.<\/strong>, consolidating a collaboration that over the years has contributed significantly to the growth of the club’s innovation capabilities, supporting the implementation of the first PoCs and pilot projects between Juventus and start-ups and representing a privileged observatory on the predominantly national market, and The Players Fund will support Juventus as a strategic partner of the Innovation team, bringing an international perspective, benchmarks and expertise through global scouting activities.<\/strong>, will help identify priority needs, enable research and development collaborations, and further strengthen the club’s existing innovation capabilities, supporting Juventus in becoming venture-ready and consolidating innovation as a distinctive competitive factor.<\/p>\n\n Forward Squad is a team of start-ups, selected through a scouting process, which will collaborate with Juventus this season to experiment, validate, develop and promote new projects. The Forward Squad will be the engine of innovation, with a three-tier structure (player, champion, ally) designed to generate mutual value between the club and its partners. Juventus Forward aims to respond to the changes and new challenges facing international football: a structured platform that transforms vision into real impact, strengthening the club’s reputation and generating measurable value through strategic collaborations and innovative projects. <\/p>\n\n Ochy is an AI-based biomechanics platform that uses single-camera, markerless computer vision to analyse movement and gait.<\/strong> By transforming any smartphone into a portable biomechanics laboratory, Ochy provides objective and repeatable insights into asymmetries, movement efficiency and injury risk. The platform supports performance monitoring, rehabilitation tracking and return-to-play validation, directly on the pitch, in the gym or during recovery. <\/p>\n\n KineMo is a motion analysis platform that turns any video camera into a validated tool for assessing motor skills. <\/strong>The solution replaces subjective visual assessments with standardised, peer-reviewed metrics, enabling large-scale screening, baseline creation and monitoring across teams and academies. KineMo supports both performance development and rehabilitation, providing objective data to guide targeted interventions and reduce the risk of injury. <\/p>\n\n Valor Vision is an AI-based biomechanics platform that transforms ordinary videos recorded with an iPhone into advanced 3D motion analyses. <\/strong>The solution automates the entire performance science pipeline, providing objective metrics on movement quality, asymmetries and longitudinal trends. Valor Vision enables professionals to assess performance and injury risk in real training contexts, without laboratory setups, multi-camera systems or additional hardware. <\/p>\n\n Sporthype develops IoT and data-driven solutions to improve human performance and mental and physical wellbeing. Its main platform, Holytics, integrates wearable EEG technology to monitor mental state in real time. By converting neural data into quantitative indicators, it provides insights into mental preparedness, stress levels and pre-performance concentration, supporting a data-informed approach to mental performance.<\/p>\n\n Penguinpass is an intelligent guest management platform designed to enhance hospitality experiences, events and institutional activities without modifying existing systems. <\/strong>Functioning as a layer of intelligent integration, the platform connects data from access points, IoT devices and digital touchpoints, providing real-time insights into attendance, flows and engagement. The Sports vertical supports clubs and federations through AI-based forecasting, smart accreditation and sustainability-oriented data monitoring, contributing to more efficient and responsible event management. <\/p>\n\n Lingopal is an AI-powered real-time voice translation and dubbing platform designed to support large-scale multilingual communication.<\/strong> The technology transcribes, translates and subtitles live and on-demand content in over 70 languages, with ultra-low latency and preservation of tone and emotion. Lingopal enables organisations to deliver accessible, localised content to a global audience. <\/p>\n\n YouDub Studio is an audio localisation studio that helps creators and brands reach global audiences by overcoming language barriers.<\/strong> The company combines AI technologies with human expertise and quality control to offer reliable localisation services. YouDub Studio specialises in professional dubbing in over 14 languages and subtitling in more than 45 languages, enabling scalable, high-quality content internationalisation. <\/p>\n\n Profound helps brands stand out in the age of AI by offering visibility and control over how artificial intelligence platforms talk about them. <\/strong>As an Answer Engine Optimisation platform, Profound monitors what AI systems say about brands, tracks where and how they are mentioned, and provides support in creating AI-optimised content in minutes. As people increasingly turn to AI rather than traditional search, Profound ensures accurate, up-to-date answers and clear brand positioning. It helps organisations remain visible, relevant and in control of their narrative within AI-driven discovery. <\/p>\n\n iBrainTech is a neurotechnology company that develops brain training solutions for athletic performance and recovery.<\/strong> Through EEG-based neuromuscular training, the platform supports motor recovery, rehabilitation readiness and a safe return to the field. In addition to elite environments, iBrainTech also enables live braintraining activations and interactive experiences that engage fans through cognitive challenges and performance insights. <\/p>\n\n Soccerment is a sportech company focused on improving athlete development and visibility through data-driven performance solutions.<\/strong> The offering combines Xseed, a family of wearable devices that capture football-specific data at scale, and the Sics+ platform, which integrates video, event data and tracking data into a single environment powered by agentic AI. The platform is used globally by professional clubs and player development systems. <\/p>\n\n Dhta Sports is the sports division of Dhta, dedicated to supporting athletes, clubs and rights holders in the creation, certification and monetisation of their human digital presence.<\/strong> It provides the technology and infrastructure to transform sporting talent into scalable and secure digital assets, enabling new formats of fan engagement, brand partnerships and cross-platform content creation, while preserving authenticity, control and long-term value.<\/p>\n","protected":false},"excerpt":{"rendered":" The football club launches its open innovation initiative in collaboration with CDP Venture Capital and The Players Fund<\/p>\n","protected":false},"author":125,"featured_media":149536,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1325],"tags":[1137,1370,1136],"companies":[3198],"journalist":[1518],"class_list":["post-149543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-italian-startups","tag-italy-en","tag-open-innovation-en","tag-startup-en-2","companies-juventus-en","journalist-editorial-staff-en"],"featured_sizes_urls":{"thumbnail":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2026\/02\/J025174-copia.webp","width":150,"height":100,"crop":false,"srcset":false,"alt":"calcio startup"},"large":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2026\/02\/J025174-copia.webp","width":1024,"height":682,"crop":false,"srcset":false,"alt":"calcio startup"},"2048x2048":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2026\/02\/J025174-copia.webp","width":1280,"height":853,"crop":false,"srcset":false,"alt":"calcio startup"}},"acf":[],"yoast_head":"\nThe startups of the Forward squad<\/h2>\n\n