{"id":149616,"date":"2026-02-15T18:41:59","date_gmt":"2026-02-15T17:41:59","guid":{"rendered":"https:\/\/www.startupbusiness.it\/e-novia-relaunch-after-the-crisis-with-new-business-models-and-structure\/149616\/"},"modified":"2026-02-16T12:34:34","modified_gmt":"2026-02-16T11:34:34","slug":"e-novia-relaunch-after-the-crisis-with-new-business-models-and-structure","status":"publish","type":"post","link":"https:\/\/www.startupbusiness.it\/en\/e-novia-relaunch-after-the-crisis-with-new-business-models-and-structure\/149616\/","title":{"rendered":"E-Novia, relaunch after the crisis with new business models and structure"},"content":{"rendered":"\n

The last time we wrote about it in Startupbusiness was in December 2022, when it was about to be listed on the stock exchange.<\/a> Then nothing more was heard, and it disappeared from the radar. But now it is back, stronger than ever, aware of the mistakes it made, with a new corporate structure, new management and a new industrial project. E-Novia is now ready to develop its role in the market by working with both academic and industrial partners in specific sectors related to physical AI, understood as the convergence between artificial intelligence, advanced sensor technology and embedded systems that allows intelligence to be integrated directly into physical objects, products and processes, and mechatronics, with a completely new approach compared to the one that led to the company’s profound crisis in the past. <\/p>\n\n

CEO Massimiliano Benci (in the opening photo) and Federico Moro, head of venture studio and therefore responsible for start-ups, tell Startupbusiness about the process that has led E-Novia to be active on the market again today after a period of profound crisis.<\/strong> “Coinciding with the stock market listing, which was completed as planned at the end of 2022, we are still listed, but a major financial problem has arisen, mainly due to the inefficiencies of the business model, which involved E-Novia in all stages of the creation and development of start-ups, and this required too much money, about \u20ac10 million for each start-up, too many human resources, and we did not always have the actual capacity to do everything and do it well. Of course, there were also successful cases, such as that of Blubrake<\/a> (which reached completion in April 2025, ed.) or those of Yape<\/a>, Smart Robots, Weart, Huxelerate and e-Shock, but for most start-ups there have been major problems in terms of growth capacity and scalability.<\/p>\n\n

This was followed by two years, 2023 and 2024, in which the shareholders intervened to resolve the crisis, the shareholding structure was reviewed, capital injections were made, and both the management and the business model were restructured in order to face 2025 as the year of the relaunch. “The new model is proving effective. We laid the foundations in 2025 with excellent initial signs and results, and now we are approaching 2026 as the year that will allow us to return to being one of the leading players in the Italian innovation ecosystem.” <\/p>\n\n

The new E-novia aims to bring technology and innovation to the market by nurturing new businesses in ways that are highly attentive to the value of what is being developed and the relative financial exposure: “We take care of the executive side of things, but we collaborate on the one hand with the academic world, which is responsible for research and development, and on the other with the industrial world, which deals with everything related to market access.<\/strong> We bridge the gap between these two worlds, bringing academia and industry together. we scout research and development projects together with companies in order to identify the most promising and interesting projects for the market, we select them in the pre-early stage and, once chosen, we become co-founders of the researchers in order to provide them with all the support necessary to transform the research project into a start-up. Above all, by working with industries right from the start, we create the best possible match with both potential market partners and financial partners. . <\/p>\n\n

\"\"
Federico Moro, head of venture studio at E-Novia<\/figcaption><\/figure>\n\n

E-Novia’s revamped start-up scouting programme was launched around five months ago and has so far evaluated 250 potential projects at universities such as the Politecnico di Milano, the University of Milan, and the University of Pavia. Following the selection process, two projects are already underway, another five are in the final analysis phase, and there are eight startups that are still active from the portfolio prior to the restructuring: “We are still in the early stages of developing the new course, so this activity is not generating significant revenue at the moment. E-Novia is currently supported by consulting activities aimed at both international and Italian companies, mainly in the fields of innovation management, service and product design, and so-called process AI integration, i.e. the adoption of artificial intelligence solutions within business processes.”<\/p>\n\n

Today, the company has around 200 members, a market capitalisation of approximately \u20ac70 million, a staff of 30 people (which rises to around 70 if those working in start-ups are also counted), and an open convertible bond at nominal value to offer a unique opportunity to new investors who may be interested in acquiring a stake in the company and investing in its new business model.<\/p>\n\n

Business difficulties are part of entrepreneurial risk, and this is especially true when it comes to start-ups that are pushing innovation. There are many factors that can lead to crisis: problems within the team or between partners, entering the market at the wrong time, not fully understanding users’ desires, sticking to a business model that is not effective in the market, poor resource management. However, what is important is to understand where you are going wrong, look deep inside and make the necessary decisions, even if they require sacrifices or structural changes. Managing to do all this, overcoming the crisis, and re-entering the market knowing that you also need to rebuild your reputation is not easy, which is why E-Novia’s experience is so interesting. It will also be interesting to follow its future developments and the start-ups that will emerge and grow from this relaunch. <\/p>\n","protected":false},"excerpt":{"rendered":"

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Co-fondatore di Designtech, l\u2019hub di innovazione che avvicina il mondo del design con quello della tecnologia. Advisor di Austrian Business Agency, Emil Banca, Fondazione Symbola, Fondazione Quadrans. Partecipa regolarmente a incontri, convegni, conferenze dedicate all\u2019ecosistema dell\u2019innovazione. E\u2019 stato co-organizzatore degli Italian Innovation Day and Series che si sono svolti dal dal 2016 al 2020 nelle citt\u00e0 di Tokyo in Giappone, Melbourne, Adelaide, Perth, Canberra in Australia e Singapore e co-organizzatore dell\u2019Italy India Innovation Day di AIICP 2021 e 2022. Ha curato il volume \u2018L\u2019innovazione che non ti aspetti. Contesti e visioni per l\u2019impresa\u2019 , l\u2019edizione italiana di \u2018La startup digitale, guida pratica step by step\u2019 e ha scritto la prefazione all\u2019edizione italiana de \u2018La quarta era\u2019 di Byron Reese, ed \u00e8 co-autore di \u2018Cosa e Dove: strategie digitali di ricerca del lavoro\u2019, tutti editi da FrancoAngeli. In passato \u00e8 stato curatore di StartupDigest Italy, coordinatore scientifico del Forum per la Ricerca della Provincia Autonoma di Trento, board member di TechChill Milano advisor di di ScaleIT , ha collaborato con Il Sole 24 Ore \u00e8 stato direttore di Innov\u2019azione, bimestrale edito da Apsti, ha collaborato con Corriere Innovazione ed \u00e8 stato presidente del comitato di selezione del Premio Marzotto e advisor di Cetif-Universit\u00e0 Cattolica Milano.","sameAs":["https:\/\/www.abirascid.com\/","https:\/\/www.linkedin.com\/in\/emilabirascid","https:\/\/x.com\/emilabirascid"],"url":"https:\/\/www.startupbusiness.it\/en\/author\/emil-abirascid\/"}]}},"author_name":"Emil Abirascid","categories_names":["Interviews"],"_links":{"self":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts\/149616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/users\/125"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/comments?post=149616"}],"version-history":[{"count":3,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts\/149616\/revisions"}],"predecessor-version":[{"id":149655,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts\/149616\/revisions\/149655"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/media\/149612"}],"wp:attachment":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/media?parent=149616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/categories?post=149616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/tags?post=149616"},{"taxonomy":"companies","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/companies?post=149616"},{"taxonomy":"journalist","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/journalist?post=149616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}