There are influencers known to the general public who partner with companies, there are investors who do not like the limelight but who concretely support innovative companies, and then there are unique cases of sports champions known to the general public who do not limit themselves to collaborations but contribute in a concrete and substantial way to the growth of companies that in one way or another are innovating. The most recent case is that of Olympic alpine skiing champion Federica Brignone, who has become a partner in Miscusi, the foodtech company founded by Albero Cartasegna, who is also its CEO. <\/p>\n\n
So, after an extraordinary season that confirmed her position at the top of world skiing, Federica Brignone has decided to invest outside the slopes: the Olympic champion has joined Miscusi as a partner and sports ambassador.<\/p>\n\n
This is not simply a collaboration, but a direct entry into a company born from a shared vision: to bring pasta back to the centre of a modern narrative about energy, far from extremism and food fads, and based on balance, quality and movement. <\/p>\n\n
In recent months, Brignone has reiterated how important nutrition has been in her recovery: carbohydrate management, attention to recovery times, and the quality of raw ingredients. In this context, pasta represents a stable and strategic source of energy, which is essential not only during competitions but also throughout the entire preparation process. <\/p>\n\n
For Miscusi, pasta has always been much more than just a traditional dish. It is good energy, a natural fuel made from high-quality carbohydrates, capable of sustaining movement, training and everyday life. A simple food that, when made with selected ingredients and nutritional care, accompanies both the routine of an Olympic athlete and that of those who face intense rhythms every day. <\/p>\n\n
“Nutrition is as much a part of my job as training,” says Brignone (pictured with Cartasegna) in a statement. “Pasta has always been a natural part of my diet: it gives me energy, helps me recover and allows me to tackle intense workloads with consistency.<\/strong> Becoming a member of Miscusi means supporting a project that focuses on people’s wellbeing and aims to promote a Mediterranean lifestyle based on values I believe in. Eating well is not a sacrifice, it is a choice of strength. Eat pasta, ski fasta! <\/p>\n\n “Federica perfectly embodies our approach to sport and nutrition,” adds Cartasegna. “Her victories are testament to discipline, method and awareness: the same values we want to bring to the world of catering with our pasta. Her arrival in the company reinforces our commitment to promoting a balanced diet that supports performance and everyday wellbeing.”<\/p>\n\n With this move, Miscusi consolidates its position in the dialogue between sport, nutrition and Italian food culture, choosing an authoritative and credible voice to talk about the role of ‘good’ carbohydrates at a time when energy and recovery have become central issues even off the track.<\/p>\n\n The value of the transaction has not been disclosed<\/p>\n","protected":false},"excerpt":{"rendered":" The Olympic alpine skiing champion acquires a stake in the foodtech company founded and led by Alberto Cartasegna<\/p>\n","protected":false},"author":125,"featured_media":153284,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1317],"tags":[1825,1137,1323,1136],"companies":[3251],"journalist":[1518],"class_list":["post-153286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-funding-news","tag-food-tech-en","tag-italy-en","tag-scaleup-en","tag-startup-en-2","companies-miscusi-en","journalist-editorial-staff-en"],"featured_sizes_urls":{"thumbnail":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2026\/03\/FEDERICA-BRIGNONE-X-MI-SCUSI-103.webp","width":150,"height":100,"crop":false,"srcset":false,"alt":"brignone miscusi"},"large":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2026\/03\/FEDERICA-BRIGNONE-X-MI-SCUSI-103.webp","width":1024,"height":682,"crop":false,"srcset":false,"alt":"brignone miscusi"},"2048x2048":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2026\/03\/FEDERICA-BRIGNONE-X-MI-SCUSI-103.webp","width":1280,"height":853,"crop":false,"srcset":false,"alt":"brignone miscusi"}},"acf":[],"yoast_head":"\n