{"id":155185,"date":"2026-03-10T19:37:51","date_gmt":"2026-03-10T18:37:51","guid":{"rendered":"https:\/\/www.startupbusiness.it\/beautycians-and-the-challenge-of-longevity-and-wellbeing\/155185\/"},"modified":"2026-03-10T21:13:15","modified_gmt":"2026-03-10T20:13:15","slug":"beautycians-and-the-challenge-of-longevity-and-wellbeing","status":"publish","type":"post","link":"https:\/\/www.startupbusiness.it\/en\/beautycians-and-the-challenge-of-longevity-and-wellbeing\/155185\/","title":{"rendered":"Beautycians and the challenge of longevity and wellbeing"},"content":{"rendered":"\n

The journey continues among the start-ups emerging in Liguria as part of the collaboration between Startupbusiness and the Genoa Start-up Foundation.<\/em><\/p>\n\n

Davide Antichi is an entrepreneur with a multidisciplinary scientific background: pharmacist, cosmetic chemist, beautician and researcher in the field of wellness and psycho-neuro-endocrine-immunology (PNEI).<\/strong> “I have been working in the professional beauty and wellness sector for forty years, first as a practitioner and trainer, then as a business model builder. Over the years, I have founded brands, created professional communities and worked on international projects. Beautycians was born from the combination of scientific expertise, entrepreneurial vision and strong roots in the real market.”<\/p>\n\n

Beautycians is an innovative start-up and welltech company operating in the longevity wellness sector. “We have developed an integrated model that combines a diagnostic platform with artificial intelligence, proprietary devices, training, cosmeceutical and nutraceutical products, and a scalable longevity wellness centre format. Our goal is to become the sole point of contact for advanced wellness, avoiding both medicalisation and pseudoscience. We operate in a huge market that is growing rapidly but is still fragmented and not very technological.”<\/p>\n\n

The idea came from the bottom up, not from a theoretical laboratory. “In 2021, together with Piera Bertola and Cristina Davanzo, highly experienced beauticians and trainers, we created the Beautycians Community, which now has over six thousand members. <\/strong>Listening daily to the needs of the market, a clear critical issue emerged: the lack of a structured model of longevity wellness, scientific yet accessible, capable of integrating diagnosis, treatment and support over time. Beautycians, the company, was founded in 2022 as a natural evolution of this community, already active and validated by the market. <\/p>\n\n

“In the short term, we aim to consolidate the model, which is already sustainable today: in 2025, we reached break-even with positive EBITDA. From 2026, the first longevity wellness pilot centres will be launched to definitively validate the format: we are opening five centres in Milan, Rome, Piacenza, Lodi and Verona. Between 2027 and 2030, we expect structured growth of the network and the start of internationalisation. Beautycians represents a great investment opportunity today because it combines proprietary assets, high margins, strong market traction and a team with real experience in the sector. Longevity wellness is not a fad: it is a structural transformation, and we are building the infrastructure to capture it.” (pictured: the startup’s staff) <\/p>\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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