{"id":157960,"date":"2026-03-18T22:31:14","date_gmt":"2026-03-18T21:31:14","guid":{"rendered":"https:\/\/www.startupbusiness.it\/qr-codes-a-key-tool-for-digital-start-ups-and-smes\/157960\/"},"modified":"2026-03-22T21:17:05","modified_gmt":"2026-03-22T20:17:05","slug":"qr-codes-a-key-tool-for-digital-start-ups-and-smes","status":"publish","type":"post","link":"https:\/\/www.startupbusiness.it\/en\/qr-codes-a-key-tool-for-digital-start-ups-and-smes\/157960\/","title":{"rendered":"QR codes: a key tool for digital start-ups and SMEs"},"content":{"rendered":"\n<p>In recent years, many start-ups and small digital businesses have begun to incorporate simple yet effective tools to improve communication with customers and users. Among these tools, QR codes are experiencing a new wave of popularity. <\/p>\n\n<p>Whilst QR codes were previously used mainly to quickly link a product to a web page, they are now becoming an integral part of broader digital strategies. For start-ups and SMEs that need to move quickly and make the most of limited resources, this technology offers a number of tangible benefits. <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Connecting the physical world with the digital world<\/strong><\/h2>\n\n<p>Many start-ups operate in a hybrid environment, where online marketing is combined with events, packaging, printed materials or offline sales activities.<\/p>\n\n<p>In such cases, the QR code acts as a direct link between a physical object and digital content. A user can scan the code and immediately access a web page, a demonstration video or an online service. <\/p>\n\n<p>This type of instant access is particularly useful for:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>product presentations<\/li>\n\n\n\n<li>promotional materials<\/li>\n\n\n\n<li>events and trade fairs<\/li>\n\n\n\n<li><a href=\"https:\/\/trueqrcode.com\/it\/casi-duso\/qr-codes-sulle-confezioni-dei-prodotti\/\" target=\"_blank\" rel=\"noreferrer noopener\">packaging for digital or physical products<br\/><\/a><\/li>\n<\/ul>\n\n<p>In a matter of seconds, a potential customer can move from initial interest to actually discovering the service.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Enhancing brand identity<\/strong><\/h2>\n\n<p>For a start-up, brand recognition is essential. Technical tools such as QR codes can also help to strengthen visual identity. <\/p>\n\n<p>Nowadays, many companies use customised QR codes that feature colours or graphic elements consistent with their brand. In some cases, it is also possible to include the company logo within the code. <\/p>\n\n<p>This solution makes the QR code more recognisable and less impersonal than standard codes. One example is<a href=\"https:\/\/trueqrcode.com\/it\/caratteristiche\/qr-code-con-logo\/\" target=\"_blank\" rel=\"noreferrer noopener\"> QR codes featuring a logo<\/a>, which allow a brand\u2019s visual identity to be incorporated directly into the code whilst maintaining its readability. <\/p>\n\n<p>For start-ups and SMEs that place a strong emphasis on their brand image, this detail can make all the difference.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>To make it easier to access services and content<\/strong><\/h2>\n\n<p>Many digital services require users to visit a specific page, sign up or download an app. This process often begins with a link. <\/p>\n\n<p>The QR code makes this process quicker and easier. Instead of typing in a web address, the user can simply scan the code and go straight to the page they want. <\/p>\n\n<p>This approach is being used more and more often to:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>event registrations<\/li>\n\n\n\n<li>access to online platforms<\/li>\n\n\n\n<li>Download the app<\/li>\n\n\n\n<li>onboarding pages for new users<\/li>\n<\/ul>\n\n<p>Reducing the number of steps required to access a service increases the likelihood that the user will complete the action.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>A useful tool for SMEs too<\/strong><\/h2>\n\n<p>It is not just tech start-ups that are benefiting from QR codes. Many SMEs are also starting to use them in a more structured way. <\/p>\n\n<p>For a small business, a QR code can be a simple tool for:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>direct customers to the website<\/li>\n\n\n\n<li>share digital catalogues<\/li>\n\n\n\n<li>gather feedback<\/li>\n\n\n\n<li>promote new services<\/li>\n<\/ul>\n\n<p>Unlike many more complex digital marketing solutions, QR codes do not require expensive infrastructure or advanced technical skills.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>A simple yet versatile technology<\/strong><\/h2>\n\n<p>The recent success of QR codes is not down to some revolutionary new technology. The basic principle has remained the same for years. <\/p>\n\n<p>What has changed is the digital landscape. Smartphones are now the primary means of accessing the internet, and scanning QR codes has become instantaneous thanks to the cameras built into these devices. <\/p>\n\n<p>In this context, QR codes offer a simple way to connect content, services and users without any complicated steps.<\/p>\n\n<p>For digital start-ups and SMEs, which often need to move quickly and experiment with new tools, this simplicity is one of the main reasons for their success. (Photo by <a href=\"https:\/\/unsplash.com\/it\/@marishphoto?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Maria Ivanova <\/a>on <a href=\"https:\/\/unsplash.com\/it\/foto\/una-stanza-con-una-panchina-e-un-sacco-di-dipinti-sul-muro-cTH5pSfV5wg?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a>) <\/p>\n","protected":false},"excerpt":{"rendered":"<p>QR codes are versatile, and more and more companies are using them for a wide range of applications that bridge the physical and digital worlds<\/p>\n","protected":false},"author":125,"featured_media":157958,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1505],"tags":[1331,1136,1428],"companies":[3293],"journalist":[1518],"class_list":["post-157960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tools","tag-innovation-en","tag-startup-en-2","tag-technology-en","companies-trueqrcode","journalist-editorial-staff-en"],"featured_sizes_urls":{"thumbnail":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2026\/03\/maria-ivanova-cTH5pSfV5wg-unsplash.webp","width":150,"height":84,"crop":false,"srcset":false,"alt":"qr code startup"},"large":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2026\/03\/maria-ivanova-cTH5pSfV5wg-unsplash.webp","width":1024,"height":576,"crop":false,"srcset":false,"alt":"qr code startup"},"2048x2048":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2026\/03\/maria-ivanova-cTH5pSfV5wg-unsplash.webp","width":1280,"height":720,"crop":false,"srcset":false,"alt":"qr code startup"}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>QR codes: a key tool for digital start-ups and SMEs<\/title>\n<meta name=\"description\" content=\"QR codes are versatile, and more and more companies are using them for a wide range of applications that bridge the physical and digital worlds\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.startupbusiness.it\/en\/qr-codes-a-key-tool-for-digital-start-ups-and-smes\/157960\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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Co-fondatore di Designtech, l\u2019hub di innovazione che avvicina il mondo del design con quello della tecnologia. Advisor di Austrian Business Agency, Emil Banca, Fondazione Symbola, Fondazione Quadrans. Partecipa regolarmente a incontri, convegni, conferenze dedicate all\u2019ecosistema dell\u2019innovazione. E\u2019 stato co-organizzatore degli Italian Innovation Day and Series che si sono svolti dal dal 2016 al 2020 nelle citt\u00e0 di Tokyo in Giappone, Melbourne, Adelaide, Perth, Canberra in Australia e Singapore e co-organizzatore dell\u2019Italy India Innovation Day di AIICP 2021 e 2022. Ha curato il volume \u2018L\u2019innovazione che non ti aspetti. Contesti e visioni per l\u2019impresa\u2019 , l\u2019edizione italiana di \u2018La startup digitale, guida pratica step by step\u2019 e ha scritto la prefazione all\u2019edizione italiana de \u2018La quarta era\u2019 di Byron Reese, ed \u00e8 co-autore di \u2018Cosa e Dove: strategie digitali di ricerca del lavoro\u2019, tutti editi da FrancoAngeli. 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giornalista, fondatore e direttore di Startupbusiness, il primo magazine sull\u2019ecosistema startup e innovazione italiano. Co-fondatore di Designtech, l\u2019hub di innovazione che avvicina il mondo del design con quello della tecnologia. Advisor di Austrian Business Agency, Emil Banca, Fondazione Symbola, Fondazione Quadrans. Partecipa regolarmente a incontri, convegni, conferenze dedicate all\u2019ecosistema dell\u2019innovazione. E\u2019 stato co-organizzatore degli Italian Innovation Day and Series che si sono svolti dal dal 2016 al 2020 nelle citt\u00e0 di Tokyo in Giappone, Melbourne, Adelaide, Perth, Canberra in Australia e Singapore e co-organizzatore dell\u2019Italy India Innovation Day di AIICP 2021 e 2022. Ha curato il volume \u2018L\u2019innovazione che non ti aspetti. Contesti e visioni per l\u2019impresa\u2019 , l\u2019edizione italiana di \u2018La startup digitale, guida pratica step by step\u2019 e ha scritto la prefazione all\u2019edizione italiana de \u2018La quarta era\u2019 di Byron Reese, ed \u00e8 co-autore di \u2018Cosa e Dove: strategie digitali di ricerca del lavoro\u2019, tutti editi da FrancoAngeli. In passato \u00e8 stato curatore di StartupDigest Italy, coordinatore scientifico del Forum per la Ricerca della Provincia Autonoma di Trento, board member di TechChill Milano advisor di di ScaleIT , ha collaborato con Il Sole 24 Ore \u00e8 stato direttore di Innov\u2019azione, bimestrale edito da Apsti, ha collaborato con Corriere Innovazione ed \u00e8 stato presidente del comitato di selezione del Premio Marzotto e advisor di Cetif-Universit\u00e0 Cattolica Milano.","sameAs":["https:\/\/www.abirascid.com\/","https:\/\/www.linkedin.com\/in\/emilabirascid","https:\/\/x.com\/emilabirascid"],"url":"https:\/\/www.startupbusiness.it\/en\/author\/emil-abirascid\/"}]}},"author_name":"Emil Abirascid","categories_names":["Tools"],"_links":{"self":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts\/157960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/users\/125"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/comments?post=157960"}],"version-history":[{"count":1,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts\/157960\/revisions"}],"predecessor-version":[{"id":157961,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts\/157960\/revisions\/157961"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/media\/157958"}],"wp:attachment":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/media?parent=157960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/categories?post=157960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/tags?post=157960"},{"taxonomy":"companies","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/companies?post=157960"},{"taxonomy":"journalist","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/journalist?post=157960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}