{"id":170825,"date":"2026-05-21T11:22:51","date_gmt":"2026-05-21T09:22:51","guid":{"rendered":"https:\/\/www.startupbusiness.it\/zlatan-ibrahimovic-joins-k-sport-as-an-ambassador-and-investor\/170825\/"},"modified":"2026-05-22T18:49:24","modified_gmt":"2026-05-22T16:49:24","slug":"zlatan-ibrahimovic-joins-k-sport-as-an-ambassador-and-investor","status":"publish","type":"post","link":"https:\/\/www.startupbusiness.it\/en\/zlatan-ibrahimovic-joins-k-sport-as-an-ambassador-and-investor\/170825\/","title":{"rendered":"Zlatan Ibrahimovi\u0107 joins K-Sport as an ambassador and investor"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>K-Sport, an Italian technology company specialising in sports performance analysis, has welcomed Zlatan Ibrahimovi\u0107 as a shareholder. <\/strong>The deal represents a significant strategic move to accelerate the company\u2019s growth and strengthen its global leadership. The Swedish football legend is joining the company as a global ambassador and anchor investor, leveraging his international profile to support the brand\u2019s expansion into key markets such as Europe, the United States and Asia. The partnership stems from a shared vision: to democratise sporting talent through artificial intelligence and data. By making professional-level performance metrics accessible to both elite athletes and amateurs, the aim is to ensure that talent can be recognised and developed regardless of an individual\u2019s starting point.   <\/p>\n\n<p class=\"wp-block-paragraph\">\u201cThroughout my career, I have always been very selective about the projects in which I invest my time; K-Sport is the sports tech company I have chosen to support,\u201d says Zlatan Ibrahimovi\u0107 in a statement (pictured here with K-Sport\u2019s President and CEO Alberto Guidotti) \u201cI saw something unique in this project: a model that uses data to democratise sport, offering everyone a real chance to be noticed, assessed and improved. I believe K-Sport will become a global catalyst for this change, validating a new way of defining performance and talent. After all, in sport as in life, it doesn\u2019t matter where you start from: what matters is what you do with the opportunities you are given.\u201d  <\/p>\n\n<p class=\"wp-block-paragraph\">Founded in 2008 by Mirko Marcolini, K-Sport has established itself as a pioneer, becoming the first company in the world to secure a patent for match analysis based on artificial intelligence. Over the years, the company has built a significant global presence, and now works with over 1,800 clubs and national teams, monitoring the performance of more than 150,000 athletes. <\/p>\n\n<p class=\"wp-block-paragraph\">Today, K-Sport is recognised as a leading player in the international sports-tech sector, underpinned by steady expansion and solid financial growth. <strong>In 2025, the group reported revenue of $6.03 million, representing a 112% increase over the past two years, whilst maintaining a positive EBITDA.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">K-Sport\u2019s business plan is focused on the medium to long term, with the strategic goal of exceeding $80 million in revenue by 2030. The vision is to build the world\u2019s largest ecosystem for identifying, measuring and developing talent, regardless of an athlete\u2019s starting point. <\/p>\n\n<p class=\"wp-block-paragraph\">A key aspect of Ibrahimovi\u0107\u2019s involvement centres on the global launch of K-Fans, a platform designed to bridge the gap between professional and grassroots sport. Using wearable technology and a dedicated app, K-Fans enables amateur players and young athletes to track their performance and share their data within a global database accessible to scouts and professional clubs. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u201cZlatan chose K-Sport because he recognised a vision that goes beyond technology alone,\u201d says Guidotti. \u201cThis isn\u2019t just an industrial project: it\u2019s a commitment to making sport more open and accessible.\u201d <\/strong>\u2018Our aim is to build a system in which success is defined by an athlete\u2019s dedication, not by the circumstances of their birth. Given the challenges facing Italian football today, we believe it is essential to invest in tools that help young talent to emerge. When we democratise data, we democratise opportunities.\u2019  <\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.startupbusiness.it\/en\/k-sport-acquires-majority-stake-in-australian-spt\/145348\/\" target=\"_blank\" rel=\"noreferrer noopener\">K-Sport\u2019s growth is also being driven by recent international activities, including the acquisition of the Australian company Sport Performance Tracking<\/a>, which has strengthened the company\u2019s position in English-speaking markets. The company\u2019s current portfolio covers 80% of the Italian football market, including top-tier Italian clubs such as Inter, Milan, Napoli, Roma, Fiorentina and others, as well as the Italian, Argentine and Brazilian national teams. In addition to football, K-Sport provides technical analysis for elite tennis, including athletes such as Flavio Cobolli and Andrey Rublev, and for basketball, including the Italian national team and the EuroLeague.  <\/p>\n\n<p class=\"wp-block-paragraph\">To support further international expansion and accelerate the growth of the Fans division, K-Sport\u2019s current shareholders: Medsport, the CEO\u2019s family office; Rialto Venture Capital, an AVM fund focused on technology, with Simone Brunozzi as a board member and Alessandro Profumo as chairman of K-Sport\u2019s advisory board; and KM, the founder\u2019s family office, have announced a new fundraising round scheduled for the second quarter of 2026. The capital increase will include the already confirmed participation of new venture capital funds, high-net-worth individuals and an equity crowdfunding campaign, with the aim of broadening the company\u2019s investor base. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The company led by Alberto Guidotti is launching a new round of funding and aims to accelerate its international 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Co-fondatore di Designtech, l\u2019hub di innovazione che avvicina il mondo del design con quello della tecnologia. Advisor di Austrian Business Agency, Emil Banca, Fondazione Symbola, Fondazione Quadrans. Partecipa regolarmente a incontri, convegni, conferenze dedicate all\u2019ecosistema dell\u2019innovazione. E\u2019 stato co-organizzatore degli Italian Innovation Day and Series che si sono svolti dal dal 2016 al 2020 nelle citt\u00e0 di Tokyo in Giappone, Melbourne, Adelaide, Perth, Canberra in Australia e Singapore e co-organizzatore dell\u2019Italy India Innovation Day di AIICP 2021 e 2022. Ha curato il volume \u2018L\u2019innovazione che non ti aspetti. 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Co-fondatore di Designtech, l\u2019hub di innovazione che avvicina il mondo del design con quello della tecnologia. Advisor di Austrian Business Agency, Emil Banca, Fondazione Symbola, Fondazione Quadrans. Partecipa regolarmente a incontri, convegni, conferenze dedicate all\u2019ecosistema dell\u2019innovazione. E\u2019 stato co-organizzatore degli Italian Innovation Day and Series che si sono svolti dal dal 2016 al 2020 nelle citt\u00e0 di Tokyo in Giappone, Melbourne, Adelaide, Perth, Canberra in Australia e Singapore e co-organizzatore dell\u2019Italy India Innovation Day di AIICP 2021 e 2022. Ha curato il volume \u2018L\u2019innovazione che non ti aspetti. Contesti e visioni per l\u2019impresa\u2019 , l\u2019edizione italiana di \u2018La startup digitale, guida pratica step by step\u2019 e ha scritto la prefazione all\u2019edizione italiana de \u2018La quarta era\u2019 di Byron Reese, ed \u00e8 co-autore di \u2018Cosa e Dove: strategie digitali di ricerca del lavoro\u2019, tutti editi da FrancoAngeli. In passato \u00e8 stato curatore di StartupDigest Italy, coordinatore scientifico del Forum per la Ricerca della Provincia Autonoma di Trento, board member di TechChill Milano advisor di di ScaleIT , ha collaborato con Il Sole 24 Ore \u00e8 stato direttore di Innov\u2019azione, bimestrale edito da Apsti, ha collaborato con Corriere Innovazione ed \u00e8 stato presidente del comitato di selezione del Premio Marzotto e advisor di Cetif-Universit\u00e0 Cattolica Milano.","sameAs":["https:\/\/www.abirascid.com\/","https:\/\/www.linkedin.com\/in\/emilabirascid","https:\/\/x.com\/emilabirascid"],"url":"https:\/\/www.startupbusiness.it\/en\/author\/emil-abirascid\/"}]}},"author_name":"Emil Abirascid","categories_names":["Scaleup"],"_links":{"self":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts\/170825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/users\/125"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/comments?post=170825"}],"version-history":[{"count":1,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts\/170825\/revisions"}],"predecessor-version":[{"id":170826,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts\/170825\/revisions\/170826"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/media\/170824"}],"wp:attachment":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/media?parent=170825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/categories?post=170825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/tags?post=170825"},{"taxonomy":"companies","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/companies?post=170825"},{"taxonomy":"journalist","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/journalist?post=170825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}