{"id":174454,"date":"2026-06-07T10:59:41","date_gmt":"2026-06-07T08:59:41","guid":{"rendered":"https:\/\/www.startupbusiness.it\/chinese-robotics-firm-ubtech-has-chosen-italy-as-its-gateway-to-europe\/174454\/"},"modified":"2026-06-07T13:26:24","modified_gmt":"2026-06-07T11:26:24","slug":"chinese-robotics-firm-ubtech-has-chosen-italy-as-its-gateway-to-europe","status":"publish","type":"post","link":"https:\/\/www.startupbusiness.it\/en\/chinese-robotics-firm-ubtech-has-chosen-italy-as-its-gateway-to-europe\/174454\/","title":{"rendered":"Chinese robotics firm Ubtech has chosen Italy as its gateway to Europe"},"content":{"rendered":"\n

Ubtech, a Shenzhen-based manufacturer of humanoid robots that has been listed on the Hong Kong Stock Exchange since December 2023, is preparing to enter the European market, choosing Italy as its springboard. <\/p>\n\n

Tiger Wang, deputy general manager of the consumer robotics division, explained during a speech at an event organised by the Italian Chamber of Commerce in China (CICC) that the company intends to launch a \u201csignificant pilot project\u201d in Italy, with a strong focus on compliance with European regulations. <\/p>\n\n

\u201cI want Italy to be our first success story in Europe,\u201d says Wang. Ubtech aims to collaborate with Italian car manufacturers, leading universities, healthcare institutions and even telecoms operators, as well as developing logistics applications for warehouses and industrial supply chains. The company is open to input from consultants who can support its strategy. <\/p>\n\n

\"\"
Tiger Wang, Deputy General Manager of the Consumer Robotics Division, outlines Ubtech\u2019s strategy<\/figcaption><\/figure>\n\n

Why Italy?<\/strong> <\/h2>\n\n

Since 2025, Ubtech has delivered over a thousand units of its Walker S humanoid robot, securing contracts worth 1.2 billion RMB in China (approximately 156 million euros). However, Wang acknowledges that low labour costs are holding back the adoption of robotics in the country. <\/p>\n\n

In Europe, however, higher wages make automation more cost-effective: \u201cIn China, labour costs less than a robot. In Italy, France or Canada, the price of a robot is equivalent to a worker\u2019s annual salary,\u201d he explains. <\/p>\n\n

Italy offers a mix of robust industrial sectors, advanced research centres and a tradition of craftsmanship. Ubtech sees opportunities in logistics \u2013 pallet handling, box transport and repetitive tasks \u2013 and in healthcare support. Wang emphasises that the robots are not intended to replace skilled craftsmanship, but to free workers from \u201cheavy and strenuous tasks\u201d. <\/p>\n\n

The company is also considering opening a European centre in Milan or Rome to localise operations and data collection, in accordance with EU regulations. Ubtech\u2019s data governance model ensures that the owners of the application scenarios retain full ownership, with anonymised data used solely for research purposes. <\/p>\n\n

In Italy, the company promises to collect and store data locally. For consumer robots, it integrates Chinese language models such as Alibaba\u2019s Qwen, whilst access to US-based large language models remains limited. <\/p>\n\n

\"\"
Ubtech\u2019s Walker S2 humanoid robot<\/figcaption><\/figure>\n\n

Technical capabilities and limitations<\/strong> <\/h2>\n\n

The proprietary Visual-Language-Action (VLA) platform enables robots to perform structured and predictable tasks, such as carrying and placing objects. Current efficiency stands at around 50%, with the aim of exceeding 85% within two years thanks to more advanced tactile sensors. <\/p>\n\n

For safety reasons, robots move slowly in shared spaces. Fine motor skills remain a challenge: distinguishing between textures and weights is still difficult. Ubtech will soon be launching semi-humanoid units on wheels, designed for logistics and more cost-effective. <\/p>\n\n

Furthermore, the merger with Zhejiang Fenglong Electric, announced last December, aims to cut costs by 50% by 2027 and improve returns on investment in high-income markets. <\/p>\n\n

Wang stressed that success depends on building an ecosystem of local research centers, repair and maintenance networks, and strong industrial partners.<\/p>\n\n

HR involvement is key to adoption<\/strong> <\/h2>\n\n

The experts speaking at the Chamber of Commerce panel emphasised that the adoption of robotics is not merely a technical or economic issue, but also a human one. Corporate culture, the early involvement of the human resources department, and compliance are just as crucial as the engineering design. <\/p>\n\n

Rosanna Terminio, a partner at Asecorp China and a researcher in the field of human-robot interaction, points out that involving staff at an early stage is crucial to fostering acceptance among workers. Exclusion leads to a decline in morale and resistance. Transparency and the joint design of workstations are essential for maintaining autonomy and motivation. <\/p>\n\n

Gianluca Giorgi, an automation expert and vice-chair of the EUCCC South China Board, points out that humanoid robots should be seen as support tools, not replacements. They require training programmes lasting six to twelve months and perform best in structured environments, freeing workers from heavy and repetitive tasks. Their introduction brings both challenges and opportunities, driving professional retraining and the creation of new roles for operators and supervisors. <\/p>\n\n

\"\"
A scene from the meeting at Ubtech: from left, Laura Priore, a lawyer at Wang Jing & GH Law Firm and data protection officer; Rosanna Terminio, a partner at Asecorp China and researcher in the field of human-robot interaction; and Gianluca Giorgi, an automation expert and vice-chair of the EUCCC South China Board<\/figcaption><\/figure>\n\n

Legal and compliance challenges<\/strong> <\/h2>\n\n

Laura Priore, a lawyer at Wang Jing & GH Law Firm and data protection officer, emphasises that compliance must be built in from the outset. <\/strong><\/p>\n\n

Factories that use robots inevitably process workers\u2019 data, which is subject to the European General Data Protection Regulation (GDPR) and China\u2019s Personal Information Protection Law (PIPL). \u201cWe need to clarify what data is collected, for how long and for what purposes,\u201d he explains. In the workplace, consent is not always valid, so alternative legal bases are required. <\/p>\n\n

Cross-border data transfers require agreements and impact assessments. Priore warns that data flows between the EU and China may require contractual clauses and registration with the authorities, citing the precedent of the fine imposed on OpenAI in Italy for shortcomings regarding data accuracy and correctness. <\/p>\n\n

His conclusion is clear: compliance is not a mere bureaucratic formality, but a strategic necessity. Without legal safeguards, companies risk penalties and reputational damage (images courtesy of the author). <\/p>\n\n

Note for reader: This article is licensed under a Creative Commons Attribution\u2013NoDerivatives 4.0 International License (CC BYND 4.0), allowing redistribution with attribution but no modifications. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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Co-fondatore di Designtech, l\u2019hub di innovazione che avvicina il mondo del design con quello della tecnologia. Advisor di Austrian Business Agency, Emil Banca, Fondazione Symbola, Fondazione Quadrans. Partecipa regolarmente a incontri, convegni, conferenze dedicate all\u2019ecosistema dell\u2019innovazione. E\u2019 stato co-organizzatore degli Italian Innovation Day and Series che si sono svolti dal dal 2016 al 2020 nelle citt\u00e0 di Tokyo in Giappone, Melbourne, Adelaide, Perth, Canberra in Australia e Singapore e co-organizzatore dell\u2019Italy India Innovation Day di AIICP 2021 e 2022. Ha curato il volume \u2018L\u2019innovazione che non ti aspetti. Contesti e visioni per l\u2019impresa\u2019 , l\u2019edizione italiana di \u2018La startup digitale, guida pratica step by step\u2019 e ha scritto la prefazione all\u2019edizione italiana de \u2018La quarta era\u2019 di Byron Reese, ed \u00e8 co-autore di \u2018Cosa e Dove: strategie digitali di ricerca del lavoro\u2019, tutti editi da FrancoAngeli. In passato \u00e8 stato curatore di StartupDigest Italy, coordinatore scientifico del Forum per la Ricerca della Provincia Autonoma di Trento, board member di TechChill Milano advisor di di ScaleIT , ha collaborato con Il Sole 24 Ore \u00e8 stato direttore di Innov\u2019azione, bimestrale edito da Apsti, ha collaborato con Corriere Innovazione ed \u00e8 stato presidente del comitato di selezione del Premio Marzotto e advisor di Cetif-Universit\u00e0 Cattolica Milano.","sameAs":["https:\/\/www.abirascid.com\/","https:\/\/www.linkedin.com\/in\/emilabirascid","https:\/\/x.com\/emilabirascid"],"url":"https:\/\/www.startupbusiness.it\/en\/author\/emil-abirascid\/"}]}},"author_name":"Emil Abirascid","categories_names":["Scaleup"],"_links":{"self":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts\/174454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/users\/125"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/comments?post=174454"}],"version-history":[{"count":1,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts\/174454\/revisions"}],"predecessor-version":[{"id":174455,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts\/174454\/revisions\/174455"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/media\/174453"}],"wp:attachment":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/media?parent=174454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/categories?post=174454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/tags?post=174454"},{"taxonomy":"companies","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/companies?post=174454"},{"taxonomy":"journalist","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/journalist?post=174454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}