{"id":175760,"date":"2026-06-11T09:55:34","date_gmt":"2026-06-11T07:55:34","guid":{"rendered":"https:\/\/www.startupbusiness.it\/elephantroom-the-ai-powered-design-platform-raises-e200000\/175760\/"},"modified":"2026-06-11T17:37:35","modified_gmt":"2026-06-11T15:37:35","slug":"elephantroom-the-ai-powered-design-platform-raises-e200000","status":"publish","type":"post","link":"https:\/\/www.startupbusiness.it\/en\/elephantroom-the-ai-powered-design-platform-raises-e200000\/175760\/","title":{"rendered":"Elephantroom, the AI-powered design platform, raises \u20ac200,000"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">From AI-powered design to direct purchasing: Elephantroom aims to conquer the furniture market, which, according to a press release issued by the start-up, is worth \u20ac650 billion, by eliminating the so-called \u2018designer\u2019s block\u2019 with a deep-tech architecture that combines spatial intelligence, an infinite database of furniture and interactive 3D and VR visualisation, to automate the purchasing process.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Elephantroom\u2019s mission is to transform interior design from an obstacle course into a seamless and accessible experience, aiming to revolutionise the furniture market through the seamless integration of 3D, interactive VR and generative AI.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Founded by Lora Fahmy, a computational architect with experience at KPF and NASA, and Alessandro Duico, an AI engineer and former student at TU Delft (pictured), Elephantroom has announced its technology roadmap for the creation of the first furniture marketplace based on real-world design.<\/p>\n\n<p class=\"wp-block-paragraph\">Elephantroom is not just the solution to a common problem, but the result of a technical convergence rarely seen in the industry. It all stems from an operational paradox: Lora Fahmy encountered market inefficiency whilst furnishing a new home in Milan. Even for those who are experts in the world\u2019s most advanced design software, the process appeared fragmented, slow and lacking in true commercial integration.  <\/p>\n\n<p class=\"wp-block-paragraph\">Around the same time, Alessandro Duico returned to Italy to develop advanced AI projects, and met Lora. For him, the idea was not merely an aesthetic one, but a structural challenge: how could the complexity of a room be translated into actionable data and intelligent layouts? The decisive spark came courtesy of <a href=\"https:\/\/www.startupbusiness.it\/en\/liquid-factory-the-second-batch-of-the-programme-from-valtellina\/146359\/\" target=\"_blank\" rel=\"noreferrer noopener\">Liquid Factory<\/a>, the venture builder that recognised the explosive potential of bringing these two figures together. It was within this ecosystem that Fahmy\u2019s vision of architectural spatiality merged with Duico\u2019s ability to build AI models capable of \u2018understanding\u2019 real-world geometry. Together, they decided to tackle \u2018the elephant in the room\u2019 \u2013 namely, a \u20ac650 billion furniture industry stifled by analogue processes \u2013 by transforming the burden of decision-making into a scalable asset. Elephantroom was therefore born not merely as an app, but as an entrepreneurial mission: to define the technological standard that will allow anyone to design and purchase their living space with a single click.     <\/p>\n\n<p class=\"wp-block-paragraph\">Whilst the hype surrounding generative AI produces aesthetically pleasing but geometrically impossible renderings, Elephantroom has built its strength on spatial accuracy. At its technological core lies an architecture that integrates a graphics engine typically reserved for gaming. In just two seconds, the system generates hundreds of functional layouts that adhere to real-world dimensions and circulation flows, ensuring that every solution displayed is technically feasible and ready for checkout. This level of geometric precision is constantly being refined in the code under development to ensure the app\u2019s ongoing evolution, starting with the living room \u2013 currently the only active area \u2013 with a view to extending the predictive algorithm to all other areas of the home in the future.   <\/p>\n\n<p class=\"wp-block-paragraph\">The key to Elephantroom\u2019s scalability lies in its ability to digitise retail catalogues at an unprecedented speed. Thanks to a proprietary AI scraper system powered by a large language model (LLM), the start-up is able to read brands\u2019 product pages and transform them into 3D digital objects complete with metadata such as dimensions, prices and materials, in just a few hours, without any need for manual modelling. This allows the platform to aggregate the offerings of giants such as IKEA, JYSK and Westwing, alongside those of small local manufacturers, into a single VR\/AR-ready digital ecosystem, where users can virtually test the furniture in their own virtual space before purchasing. <\/p>\n\n<p class=\"wp-block-paragraph\">Elephantroom is therefore not a design tool, but a highly efficient transactional marketplace designed to evolve constantly over time, through data, real-world usage and ongoing interaction with its community. The B2B2C business model is designed to maximise the value of every user session through three revenue streams: sales commissions, pay-per-click for qualified traffic, and recurring fees from retail partners. This approach transforms Elephantroom into the new Pinterest of interior design, where inspiration is not a static photo but a direct sales funnel, made even more digital.  <\/p>\n\n<p class=\"wp-block-paragraph\">With a pre-seed investment of \u20ac200,000 already secured and organic traction amounting to millions of views, the roadmap now focuses on international expansion and the consolidation of an active community made up of ordinary people who want to share their projects. The ultimate goal is data dominance: using user interactions to train the most predictive spatial AI on the market, becoming the standard interface through which the entire furniture sector will meet the consumer of the future. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The start-up is being developed within the venture builder Liquid Factory and is revolutionising the way interior design is carried out<\/p>\n","protected":false},"author":125,"featured_media":175759,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"_substack_draft_id":"","_substack_draft_url":"","_substack_last_pushed":"","_substack_premium":"","footnotes":""},"categories":[1317],"tags":[1324,1143,1366,1136],"companies":[3509],"journalist":[1518],"class_list":["post-175760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-funding-news","tag-artificial-intelligence-en","tag-investments","tag-proptech-en","tag-startup-en-2","companies-elephantroom","journalist-editorial-staff-en"],"featured_sizes_urls":{"thumbnail":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2026\/06\/elefante-room.jpg","width":150,"height":82,"crop":false,"srcset":false,"alt":"AI design"},"large":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2026\/06\/elefante-room.jpg","width":1024,"height":557,"crop":false,"srcset":false,"alt":"AI design"},"2048x2048":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2026\/06\/elefante-room.jpg","width":1378,"height":750,"crop":false,"srcset":false,"alt":"AI design"}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Elephantroom, the AI-powered design platform, raises \u20ac200,000<\/title>\n<meta name=\"description\" content=\"The start-up is being developed within the venture builder Liquid Factory and is revolutionising the way interior design is carried out\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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Co-fondatore di Designtech, l\u2019hub di innovazione che avvicina il mondo del design con quello della tecnologia. Advisor di Austrian Business Agency, Emil Banca, Fondazione Symbola, Fondazione Quadrans. Partecipa regolarmente a incontri, convegni, conferenze dedicate all\u2019ecosistema dell\u2019innovazione. E\u2019 stato co-organizzatore degli Italian Innovation Day and Series che si sono svolti dal dal 2016 al 2020 nelle citt\u00e0 di Tokyo in Giappone, Melbourne, Adelaide, Perth, Canberra in Australia e Singapore e co-organizzatore dell\u2019Italy India Innovation Day di AIICP 2021 e 2022. Ha curato il volume \u2018L\u2019innovazione che non ti aspetti. 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Co-fondatore di Designtech, l\u2019hub di innovazione che avvicina il mondo del design con quello della tecnologia. Advisor di Austrian Business Agency, Emil Banca, Fondazione Symbola, Fondazione Quadrans. Partecipa regolarmente a incontri, convegni, conferenze dedicate all\u2019ecosistema dell\u2019innovazione. E\u2019 stato co-organizzatore degli Italian Innovation Day and Series che si sono svolti dal dal 2016 al 2020 nelle citt\u00e0 di Tokyo in Giappone, Melbourne, Adelaide, Perth, Canberra in Australia e Singapore e co-organizzatore dell\u2019Italy India Innovation Day di AIICP 2021 e 2022. Ha curato il volume \u2018L\u2019innovazione che non ti aspetti. Contesti e visioni per l\u2019impresa\u2019 , l\u2019edizione italiana di \u2018La startup digitale, guida pratica step by step\u2019 e ha scritto la prefazione all\u2019edizione italiana de \u2018La quarta era\u2019 di Byron Reese, ed \u00e8 co-autore di \u2018Cosa e Dove: strategie digitali di ricerca del lavoro\u2019, tutti editi da FrancoAngeli. In passato \u00e8 stato curatore di StartupDigest Italy, coordinatore scientifico del Forum per la Ricerca della Provincia Autonoma di Trento, board member di TechChill Milano advisor di di ScaleIT , ha collaborato con Il Sole 24 Ore \u00e8 stato direttore di Innov\u2019azione, bimestrale edito da Apsti, ha collaborato con Corriere Innovazione ed \u00e8 stato presidente del comitato di selezione del Premio Marzotto e advisor di Cetif-Universit\u00e0 Cattolica Milano.","sameAs":["https:\/\/www.abirascid.com\/","https:\/\/www.linkedin.com\/in\/emilabirascid","https:\/\/x.com\/emilabirascid"],"url":"https:\/\/www.startupbusiness.it\/en\/author\/emil-abirascid\/"}]}},"author_name":"Emil Abirascid","categories_names":["Funding News"],"_links":{"self":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts\/175760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/users\/125"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/comments?post=175760"}],"version-history":[{"count":1,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts\/175760\/revisions"}],"predecessor-version":[{"id":175761,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/posts\/175760\/revisions\/175761"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/media\/175759"}],"wp:attachment":[{"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/media?parent=175760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/categories?post=175760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/tags?post=175760"},{"taxonomy":"companies","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/companies?post=175760"},{"taxonomy":"journalist","embeddable":true,"href":"https:\/\/www.startupbusiness.it\/en\/wp-json\/wp\/v2\/journalist?post=175760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}