{"id":177106,"date":"2026-06-16T15:43:05","date_gmt":"2026-06-16T13:43:05","guid":{"rendered":"https:\/\/www.startupbusiness.it\/cloov-one-million-euros-and-the-launch-of-uplyst-to-manage-e-commerce\/177106\/"},"modified":"2026-06-16T18:00:24","modified_gmt":"2026-06-16T16:00:24","slug":"cloov-one-million-euros-and-the-launch-of-uplyst-to-manage-e-commerce","status":"publish","type":"post","link":"https:\/\/www.startupbusiness.it\/en\/cloov-one-million-euros-and-the-launch-of-uplyst-to-manage-e-commerce\/177106\/","title":{"rendered":"Cloov, one million euros and the launch of Uplyst to manage e-commerce"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Cloov, a start-up founded by Chiara Airoldi and Olimpia Santella, has announced that it has closed a funding round worth around one million euros. The round is led by StyleIT, the fashiontech programme of CDP Venture Capital\u2019s National Accelerator Network, which was launched as a joint initiative between CDP Venture Capital, Startupbootcamp and Gellify. International investors, including Maze Impact and Gateway Ventures, are also participating in the round.  <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">The new investment will support new areas of growth, and in particular, the development of Uplyst, the new software developed by Cloov to help SMEs manage multi-channel e-commerce, simplifying the process of publishing and updating products across multiple online sales platforms.<\/p>\n\n<p class=\"wp-block-paragraph\">Uplyst, through the use of artificial intelligence, enables businesses and retailers to list and manage products across multiple marketplaces simultaneously, integrating traditional channels \u2013 such as eBay, Amazon and TikTok Shop \u2013 with next-generation marketplaces, social commerce, AI assistants and automated buying agents. Businesses can import their own catalogue or create one using generative AI with Uplyst, which analyses products, adapts titles, descriptions and categories to the rules of the various marketplaces, and then publishes the listings on the selected channels. Uplyst represents a new generation of software-as-a-service: a conversational, self-managed software solution which, with no interfaces or workflows to configure and based on just a few inputs, maps, optimises and distributes products across every sales channel. It marks the shift from managing tools to achieving results: a service that acts like a dedicated team, but with the scalability of software.   <\/p>\n\n<p class=\"wp-block-paragraph\">With the launch of Uplyst, Cloov is expanding its presence in the e-commerce sector, providing companies across various industries with a tool designed to minimise publishing errors and reduce the risk of duplicate sales across different channels.<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cThe new funds raised will be used to expand the integrated marketplaces and introduce new features designed to further reduce the manual handling of sales. For Cloov, this funding round represents a significant step forward in the start-up\u2019s growth journey and in our mission to bring greater operational efficiency to a market that spans the entire Italian manufacturing and commercial sector, from manufacturing SMEs to specialist retailers entering or expanding into digital channels. Matteo Tritto will be bringing this vision to life from a technical perspective; he joins the team as CTO and late co-founder, bringing with him the experience he has gained at innovative companies such as WeRoad and Cortilia,\u201d commented Airoldi and Santella (pictured) in a statement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The start-up provides a solution that enables companies to manage their multi-channel e-commerce operations<\/p>\n","protected":false},"author":125,"featured_media":177096,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"_substack_draft_id":"","_substack_draft_url":"","_substack_last_pushed":"","_substack_premium":"","footnotes":""},"categories":[1317],"tags":[1443,1143,1136,1145],"companies":[3530],"journalist":[1518],"class_list":["post-177106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-funding-news","tag-e-commerce-en","tag-investments","tag-startup-en-2","tag-venture-capital-en-2","companies-cloov","journalist-editorial-staff-en"],"featured_sizes_urls":{"thumbnail":{"src":"https:\/\/www.startupbusiness.it\/wp-content\/uploads\/2026\/06\/Cloov_Team.jpg","width":150,"height":100,"crop":false,"srcset":false,"alt":"artificial intelligence and 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Co-fondatore di Designtech, l\u2019hub di innovazione che avvicina il mondo del design con quello della tecnologia. Advisor di Austrian Business Agency, Emil Banca, Fondazione Symbola, Fondazione Quadrans. Partecipa regolarmente a incontri, convegni, conferenze dedicate all\u2019ecosistema dell\u2019innovazione. E\u2019 stato co-organizzatore degli Italian Innovation Day and Series che si sono svolti dal dal 2016 al 2020 nelle citt\u00e0 di Tokyo in Giappone, Melbourne, Adelaide, Perth, Canberra in Australia e Singapore e co-organizzatore dell\u2019Italy India Innovation Day di AIICP 2021 e 2022. Ha curato il volume \u2018L\u2019innovazione che non ti aspetti. 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Co-fondatore di Designtech, l\u2019hub di innovazione che avvicina il mondo del design con quello della tecnologia. Advisor di Austrian Business Agency, Emil Banca, Fondazione Symbola, Fondazione Quadrans. Partecipa regolarmente a incontri, convegni, conferenze dedicate all\u2019ecosistema dell\u2019innovazione. E\u2019 stato co-organizzatore degli Italian Innovation Day and Series che si sono svolti dal dal 2016 al 2020 nelle citt\u00e0 di Tokyo in Giappone, Melbourne, Adelaide, Perth, Canberra in Australia e Singapore e co-organizzatore dell\u2019Italy India Innovation Day di AIICP 2021 e 2022. Ha curato il volume \u2018L\u2019innovazione che non ti aspetti. 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