Cloov, a start-up founded by Chiara Airoldi and Olimpia Santella, has announced that it has closed a funding round worth around one million euros. The round is led by StyleIT, the fashiontech programme of CDP Venture Capital’s National Accelerator Network, which was launched as a joint initiative between CDP Venture Capital, Startupbootcamp and Gellify. International investors, including Maze Impact and Gateway Ventures, are also participating in the round.
The new investment will support new areas of growth, and in particular, the development of Uplyst, the new software developed by Cloov to help SMEs manage multi-channel e-commerce, simplifying the process of publishing and updating products across multiple online sales platforms.
Uplyst, through the use of artificial intelligence, enables businesses and retailers to list and manage products across multiple marketplaces simultaneously, integrating traditional channels – such as eBay, Amazon and TikTok Shop – with next-generation marketplaces, social commerce, AI assistants and automated buying agents. Businesses can import their own catalogue or create one using generative AI with Uplyst, which analyses products, adapts titles, descriptions and categories to the rules of the various marketplaces, and then publishes the listings on the selected channels. Uplyst represents a new generation of software-as-a-service: a conversational, self-managed software solution which, with no interfaces or workflows to configure and based on just a few inputs, maps, optimises and distributes products across every sales channel. It marks the shift from managing tools to achieving results: a service that acts like a dedicated team, but with the scalability of software.
With the launch of Uplyst, Cloov is expanding its presence in the e-commerce sector, providing companies across various industries with a tool designed to minimise publishing errors and reduce the risk of duplicate sales across different channels.
“The new funds raised will be used to expand the integrated marketplaces and introduce new features designed to further reduce the manual handling of sales. For Cloov, this funding round represents a significant step forward in the start-up’s growth journey and in our mission to bring greater operational efficiency to a market that spans the entire Italian manufacturing and commercial sector, from manufacturing SMEs to specialist retailers entering or expanding into digital channels. Matteo Tritto will be bringing this vision to life from a technical perspective; he joins the team as CTO and late co-founder, bringing with him the experience he has gained at innovative companies such as WeRoad and Cortilia,” commented Airoldi and Santella (pictured) in a statement.
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