Bending Spoons has announced that it has completed the acquisition of Tractive, an Austria-based company specialising in pet tracking and health monitoring. The definitive acquisition agreement, the financial terms of which have not been disclosed, was signed in March 2026.
Michael Hurnaus, CEO and co-founder of Tractive, said in a statement: “Building Tractive into a global leader in pet safety over the past thirteen years has been an extraordinary journey.” We set out to give pet owners peace of mind, and we’ve turned that mission into a product trusted by millions of people around the world. I am proud of everything the team has achieved and excited about what Tractive can become with Bending Spoons. Their global platform and technological capabilities will enable Tractive to remain at the forefront, combining our strong European culture of innovation with the scale needed to reach even more pet owners worldwide.”
Luca Ferrari, CEO and co-founder of Bending Spoons, says: “We are impressed by what the Tractive team has built. The company is already on a solid trajectory, and we are convinced that the expertise and proprietary technologies developed at Bending Spoons will accelerate Tractive’s growth. Our commitment is to invest significantly and with a long-term vision, expanding health and safety features, developing next-generation devices and making the product accessible to an ever-growing number of pet owners.”
Tractive is the latest major acquisition to join Bending Spoons. In January 2026, Bending Spoons acquired AOL, whilst the $500 million acquisition of Eventbrite was completed in March 2026.
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