The startup announces that it has acquired the majority of the influencer marketing agency with an operation that is worth a total of two million euros
The operation sees Zulla merge into the scaleup and the founder become head of product, according to rumors the deal is worth about 6 million euros
The transaction concerns 80% of the startup's shares at a valuation of 20 million euros. Switcho's founders remain active in management
The two transactions, which also involve Doorway in the case of the Portuguese startup, show the effectiveness of the investment processes, even if in neither case have the values been disclosed.
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