Facile.it announces that it has acquired Pao, owner of the Pratiche auto online portal, thus completing a new operation to enhance the services offered to motorists.
Founded in 2022 by Edoardo Guglielmini and Sandro Borella (pictured) within Offdigit, a start-up studio specialising in the development of digital products, Pratiche auto online is a start-up based in Treviso that offers a digital intermediation platform to simplify and streamline the management of car paperwork for private individuals. Created with the aim of reducing bureaucracy, waiting times and costs associated with traditional services, while maintaining a link with the local area through a network of partner agencies, Pratiche auto online offers a predominantly online user experience.
Thanks to the acquisition, the value of which has not been disclosed, Facile.it will be able to expand its offering to consumers while enhancing the services available through its physical channels, starting with the more than 70 Facile.it Stores located throughout Italy. Pratiche Auto Online, on the other hand, will be able to count on the strength, investments and technological expertise of the Facile.it Group to expand its network of partners and develop new digital services aimed at both agencies and end consumers.
“Pao is a young start-up with enormous potential that offers multiple synergies with Facile.it, which is why we have chosen to invest in the company. This is a strategic acquisition that will further highlight the high consulting value of Facile.it, allowing us to offer new services to end consumers and develop synergies with our partner vehicle registration agencies,” explains Maurizio Pescarini, CEO of Facile.it, in a statement. . ‘The goal is not only to expand our online offering, but also to bring these services into our physical stores, continuing to make Facile.it Stores true multi-service points where motorists can manage most of the tasks related to their vehicles with the help of our consultants.’
“At Facile.it, we found an environment made up of passionate people focused on digital technology and innovation, where we immediately felt at home. We are excited about this operation, which now puts us in the best possible position to continue pursuing our long-standing mission: to simplify the bureaucracy of the automotive sector for the benefit of people,” comments Edoardo Guglielmini, co-founder and CEO of Pao.
In addition to the founders, Offdigit, Asia Group and other minority shareholders are also selling their shares in Pao. Edoardo Guglielmini and Sandro Borella will remain at the helm of Pratiche auto online’s development as business managers of Facile.it.
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