K-Sport, an Italian technology company specialising in sports performance analysis, has welcomed Zlatan Ibrahimović as a shareholder. The deal represents a significant strategic move to accelerate the company’s growth and strengthen its global leadership. The Swedish football legend is joining the company as a global ambassador and anchor investor, leveraging his international profile to support the brand’s expansion into key markets such as Europe, the United States and Asia. The partnership stems from a shared vision: to democratise sporting talent through artificial intelligence and data. By making professional-level performance metrics accessible to both elite athletes and amateurs, the aim is to ensure that talent can be recognised and developed regardless of an individual’s starting point.
“Throughout my career, I have always been very selective about the projects in which I invest my time; K-Sport is the sports tech company I have chosen to support,” says Zlatan Ibrahimović in a statement (pictured here with K-Sport’s President and CEO Alberto Guidotti) “I saw something unique in this project: a model that uses data to democratise sport, offering everyone a real chance to be noticed, assessed and improved. I believe K-Sport will become a global catalyst for this change, validating a new way of defining performance and talent. After all, in sport as in life, it doesn’t matter where you start from: what matters is what you do with the opportunities you are given.”
Founded in 2008 by Mirko Marcolini, K-Sport has established itself as a pioneer, becoming the first company in the world to secure a patent for match analysis based on artificial intelligence. Over the years, the company has built a significant global presence, and now works with over 1,800 clubs and national teams, monitoring the performance of more than 150,000 athletes.
Today, K-Sport is recognised as a leading player in the international sports-tech sector, underpinned by steady expansion and solid financial growth. In 2025, the group reported revenue of $6.03 million, representing a 112% increase over the past two years, whilst maintaining a positive EBITDA.
K-Sport’s business plan is focused on the medium to long term, with the strategic goal of exceeding $80 million in revenue by 2030. The vision is to build the world’s largest ecosystem for identifying, measuring and developing talent, regardless of an athlete’s starting point.
A key aspect of Ibrahimović’s involvement centres on the global launch of K-Fans, a platform designed to bridge the gap between professional and grassroots sport. Using wearable technology and a dedicated app, K-Fans enables amateur players and young athletes to track their performance and share their data within a global database accessible to scouts and professional clubs.
“Zlatan chose K-Sport because he recognised a vision that goes beyond technology alone,” says Guidotti. “This isn’t just an industrial project: it’s a commitment to making sport more open and accessible.” ‘Our aim is to build a system in which success is defined by an athlete’s dedication, not by the circumstances of their birth. Given the challenges facing Italian football today, we believe it is essential to invest in tools that help young talent to emerge. When we democratise data, we democratise opportunities.’
K-Sport’s growth is also being driven by recent international activities, including the acquisition of the Australian company Sport Performance Tracking, which has strengthened the company’s position in English-speaking markets. The company’s current portfolio covers 80% of the Italian football market, including top-tier Italian clubs such as Inter, Milan, Napoli, Roma, Fiorentina and others, as well as the Italian, Argentine and Brazilian national teams. In addition to football, K-Sport provides technical analysis for elite tennis, including athletes such as Flavio Cobolli and Andrey Rublev, and for basketball, including the Italian national team and the EuroLeague.
To support further international expansion and accelerate the growth of the Fans division, K-Sport’s current shareholders: Medsport, the CEO’s family office; Rialto Venture Capital, an AVM fund focused on technology, with Simone Brunozzi as a board member and Alessandro Profumo as chairman of K-Sport’s advisory board; and KM, the founder’s family office, have announced a new fundraising round scheduled for the second quarter of 2026. The capital increase will include the already confirmed participation of new venture capital funds, high-net-worth individuals and an equity crowdfunding campaign, with the aim of broadening the company’s investor base.
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