The Italian startup Musement, a multi-platform booking service for travel activities around the world, announced €5 million in Series A funding from P101, 360 Capital Partners and Italian Angels for Growth .
The injection of funds will be used to expand the startup’s overall offering, assisting its growth into new territories in a market worth $100 Billion globally and $37 Billion in Europe alone (PhoCusWright data Feb 2014).
Alessandro Petazzi, Musement Co Founder and CEO, said, “We have a strong belief that tapping into highly specific activity verticals, coupled with a curated editorial approach, is a winning formula for the experiential traveller. The increasing number of consumers wanting to travel specifically for a certain activity is rising fast and travel is becoming an ever more emotional purchase decision. At Musement our vision is to build a service that responds directly with people’s desire to experience while travelling suggesting activities at the right time, while making booking a slick and simple process.”
The Series A round will be used to bolster the Musement team internationally, extend business development and enhance the technology behind the service. While several in-trip activity startups currently operate in the fragmented yet potentially lucrative marketplace, Musement is aiming to offer a new experience for the experiential traveller worldwide, capitalising on this huge growth area in travel.
What investors said
Cesare Maifredi, General Partner, 360 Capital Partners360 Capital Partners has been supporting Musement since 2013 when the company was created. The company has grown significantly and the team has shown the determination to establish Musement as one of the leading players in the in-trip activities market, one of the fastest growing segments of the travel industry. We are pleased to renew our commitment and continue to help the team in fuelling Musement’s growth.
Giuseppe Donvito, Partner at P101
We’re extremely pleased to back Musement, a highly promising online travel startup. With the new funding, the company will be able to accelerate its offering in new markets.
Andrea Di Camillo, P101 Managing Partner and Founder
We have decided to join this new round of financing having highly valued the extraordinary work done so far by the founders who have been able to create a game-changing company in online cultural tourism and travel.
Marco De Guzzis, IAG member and lead investor in Musement
Musement operates in the fast growing digital travel market. We were impressed by theinternational approach adopted from day one while many competitors operate in highly specific territories. Musement addresses a global market with a vision to become the market leader, thanks to their worldwide offering for international customers. This is undoubtedly a crucial factor for success in the long and medium term for this sector.