UK startup YuLife raises $70M Series B Round to reinvent life insurance

YuLife uses behavioural science, artificial intelligence and game mechanics to engage and incentivize proactive lifestyle changes, and its latest funding round is one of Europe’s largest insurtech funding rounds in life insurance

Pubblicato il 14 Lug 2021

(Press release) – YuLife, the tech-driven insurance company on a mission to inspire life, today announced that it has raised a $70M (~£50M) Series B in one of Europe’s largest insurtech funding rounds in life insurance. The round was led by Target Global and supported by new investors Eurazeo and Latitude as well as existing investors Creandum, Notion Capital, Anthemis, MMC Ventures, and OurCrowd.  YuLife will use the capital to develop new products, expand its UK market penetration, and broaden its reach into new global markets.

“The life insurance industry is ripe for transformation. For too many years, life insurance has focused solely on paying out a lump sum upon death. It is now time to reimagine the very nature of life insurance by putting ‘life’ first, and inspiring members to live their best lives every single day, using insurance as a tool to enhance their physical, mental and financial wellbeing,” said Sammy Rubin, CEO and Founder of YuLife. “Redefining group-life insurance is just the start of the journey for YuLife as we look to inspire life through a vast range of new insurance products.”  

YuLife transforms traditional group life insurance into a suite of wellbeing and insurance products, pioneering a paradigm shift in the insurance industry towards a model that simultaneously supports members, insurers and employers. Members improve their wellbeing while insurers gain from an approach that de-risks individuals through healthy activities, while employers are empowered with a product to truly demonstrate care for their employees. Active YuLife members make proactive lifestyle changes, prevent physical and mental illness, and financially protect themselves thanks to essential services.

YuLife’s life insurance includes everything in a traditional group life insurance policy – but also adds critical illness, income protection, virtual GP services and employment assistance such as counselling and coaching. Uniquely, YuLife also enables employers to reward healthy living by offering employees discounts and vouchers from leading brands including Amazon, ASOS, and Avios which can be purchased with YuCoin, YuLife’s virtual currency, earned by completing everyday wellness activities such as walking, cycling, meditation, and mindfulness. By incentivising healthy living, YuLife provides employers with a way to simultaneously boost retention rates, improve employees’ standard of living, and safeguard their loved ones’ financial future.

Completely re-defining product and distribution in a $2.2 trillion global life insurance market with a focus on protection, wellbeing and healthy living for employees, YuLife has seen more than 10x growth in Gross Written Premiums in the past year already providing over $15bn of total cover to employees and their families at world-leading companies, including Capital One, Co-op, Curve, Havas Media, Severn Trent, and Sodexo.



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